Outsourcing Facebook page management is an important decision and shouldn’t be taken lightly – the way your brand engages (or doesn’t) on Facebook changes the way customers feel about your business.
To be effective, the agency you choose needs a clear understanding of the values of your brand, your target audience and the tone of voice which should be used when communicating with them on your Facebook page.
It is important to agree a framework for content creation and content curation and to work closely with you to agree promotions and competitions which suit your own goals and will inspire and grow your audience.
Your business and your customers are unique. You shouldn’t have to settle for a ‘Facebook page management package’.
The investment of time and resources in a Facebook campaign can vary significantly from business to business. For eCommerce stores with potentially large audiences, the return is significant as is the competition – the investment reflects that return.
For smaller local businesses, Facebook page management services are still critical in reaching and engaging customers, but the investment required is generally significantly lower.
The way our Social Media Team manages your Facebook page ultimately depends on what you want to achieve. We’ll work closely with you to establish social media goals, whether it’s to attract more followers, increase your brand reach, or generate more leads and sales.
By establishing your business’ buyer persona – a generalised representation of your ideal customer – we can relate more closely to your target audience and in turn determine which types of content are most appropriate for your marketing campaign.
There are so many different ways in which businesses can communicate with their audience through Facebook. We will ascertain the ideal tone and imagery for your business’ online presence, and strive towards maintaining a consistent brand identity.
Creating content which promotes your business, products or services is one thing, but it’s important to remember about quality over quantity. We’ll balance creating and curating new and engaging content which won’t dilute your presence in news feeds.
It’s easy to miss an opportunity to engage one of your followers via Facebook, whether they’re commenting on a post or sending you a direct message. We’ll keep our ears to the ground and ensure that we respond efficiently and appropriately to each interaction.
Facebook has in excess of 2 billion monthly active users, and we want to make sure that you’re reaching users that are most relevant to your business. With our comprehensive strategy, we can help you turn profile visits into active engagements, leads and sales.
Thanks to the work of the team at Tillison Consulting, our online presence reflects the same sense of community we have here at Shalimar. We have a great working relationship and I would highly recommend their services.
We’ve noticed an increase in footfall in the restaurant and a lot more customers talking about our Facebook page when they are dining in our restaurant – a sure sign of the impact the campaigns have had and that they’re talking about us to their friends even when they’re not here.
Many of our social media successes have been achieved through an integrated approach to Facebook. Speak to a Specialist for free, and once they understand your goals and your budget expectations they will create a tailored Facebook campaign strategy for you, or may recommend Facebook Coaching to enable you to manage your Facebook page effectively yourself.
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