Everything5Pounds (E5P) operates in one of the most competitive eCommerce environments: fast-moving fashion, razor-thin margins, and constant pressure on acquisition costs.
With every product priced at £5, efficiency wasn’t optional, marketing needed to scale revenue without eroding margin.
Previous in-house activity delivered exposure, but not consistent commercial returns. E5P needed a growth partner who could connect marketing performance directly to business outcomes.
Rather than chasing channels, we built a growth system.
The initial focus was clarity:
We launched and optimised Google Shopping and Search campaigns around high-intent demand, focusing on efficiency before scale.
In parallel, we rebuilt social activity to support acquisition — increasing reach, engagement, and remarketing efficiency rather than treating social as a standalone goal.
SEO was layered in to reduce long-term dependency on paid media. This included:
Each phase fed the next — creating momentum rather than spikes.
Within the first year, Everything5Pounds achieved 200% sales growth, while simultaneously reducing cost per conversion by 24%.
That efficiency unlocked reinvestment, allowing spend to scale without sacrificing profitability.
The commercial impact was tangible:
As paid channels stabilised, SEO became a major revenue driver — delivering a 179% uplift in organic sales within six months, strengthening margins and long-term resilience.
Social growth supported this system by amplifying demand and improving retargeting efficiency — surpassing 1 million followers, with engagement continuing to rise.
This wasn’t growth by chance.
It was growth by design.
If you’re tired of disconnected tactics and want marketing that compounds into profit, capacity, and confidence — that’s where we partner best.
Stop marketing. Start growing.
👉 Book your Growth Model Meeting
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