UK Hot Tubs

The Google AdWords and SEO campaigns work very well for us – the volume of traffic is important, but we’ve been more impressed with the quality of the leads we receive, which has vastly improved since we’ve been working with Tillison Consulting. We had worked with other agencies before who weren’t nearly as proactive as the team at Tillison. We’re busy running our business, so we’ve been really pleased with the frequency and quality of communication – it gives us the information and confidence we need to get on, knowing that they’re looking after growing our business online.
– Avon Potter – Director, UK Hot Tubs

Statistics

People Stat Icon
85%
Boost in organic traffic
Conversions Stat Icon
32%
Increase in organic sales

The Challenge

Specialists in servicing hot tubs and suppliers of accessories and spares, UK Hot Tubs wanted to gain more enquiries via its website through both organic search traffic and its Google AdWords campaign.

UK Hot Tubs’ website had been live for quite some time, and although the company had a growing team of engineers and was gaining more clients through its commitment to delivering great customer service, some site improvements were required to optimise pages and structure to benefit search engine ranking.

feet in hot tub
strategy

The Strategy

With the help of our Specialists, a content strategy was established to increase brand trust and credibility of the business, as well as to increase traffic and sales through the site.

In addition, we reviewed UK Hot Tubs’ Google AdWords account and recommended some fundamental changes to reduce the budget wasted on irrelevant and low intent searches that didn’t produce enquiries or sales, before focusing the budget on the areas which would generate ROI for the firm.

The Results

A consistent effort from our content and SEO Specialists produced a significant increase in search engine rankings in a competitive market. As a result, organic search traffic nearly doubled, increasing by an incredible 85%, while 32% of all sales and enquiries was attributed to organic clicks.

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