Specialists in servicing hot tubs and suppliers of accessories and spares, UK Hot Tubs wanted to gain more enquiries via its website through both organic search traffic and its Google AdWords campaign.
Outline strategy
UK Hot Tubs’ website had been live for quite some time, and although the company had a growing team of engineers and was gaining more clients through its commitment to delivering great customer service, some site improvements were required to optimise pages and structure to benefit search engine rankings. With the help of our Specialists, a content strategy was established to increase brand trust and credibility of the business, as well as to increase traffic and sales through the site.
In addition we reviewed UK Hot Tubs’ Google AdWords account and recommended some fundamental changes to reduce the budget wasted on irrelevant and low intent searches which didn’t produce enquiries or sales, before focusing the budget on the areas which would generate ROI for the firm.
