With more than 25 years of experience, Town or Country provides cost-effective serviced accommodation in both Southampton and Portsmouth. In a very competitive market, the company faced the challenge of increasing their internet visibility both to the end user and landlords and so came to ask us if we could help.
Outline Strategy
After an initial meeting to understand Town or Country’s sales and marketing goals, we decided that the most effective way forward would be through a combined approach of SEO and Google AdWords. This strategy would help the company get instant visibility on Google through a tightly targeted AdWords campaign, giving them the inbound leads they required, while complimenting this with a longer term strategy to get the main keywords ranked on Google’s organic listings.
