Town or Country

250% increase in website clicks for serviced accommodation provider

With more than 25 years of experience, Town or Country provides cost-effective serviced accommodation in both Southampton and Portsmouth. In a very competitive market, the company faced the challenge of increasing their internet visibility both to the end user and landlords and so came to ask us if we could help.

Outline strategy

After an initial meeting to understand Town or Country’s sales and marketing goals, we decided that the most effective way forward would be through a combined approach of SEO and Google AdWords. This strategy would help the company get instant visibility on Google through a tightly targeted AdWords campaign, giving them the inbound leads they required, while complimenting this with a longer term strategy to get the main keywords ranked on Google’s organic listings.

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increase in traffic volume
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increase in site clicks
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decrease in cost per click
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more new site users

Results

Our work on Town or Country’s website had some dramatic results in terms of Google rankings – three of their main keywords were in the top position on Google, with three others also in the top 10 within six months. The amount of search traffic increased by 18% in the first three months, while new users to the site increased by 38%. Over a longer period, traffic volumes are up by 28% and, most importantly, the amount of relevant traffic had increased dramatically so the quality of leads was better.

Our management of Town or Country’s AdWords account saw an even more dramatic improvement with the cost per click decreasing by nearly 300% in the six months of running the campaign, in addition to the number of clicks increasing by 250%.

Since Tillison Consulting has taken over the running of our digital marketing campaigns, there have been a lot more leads coming through, and from customer feedback more people are finding us on Google. Overall, I was surprised at how quickly things improved and it is great to have such a pro-active company as Tillison working on our campaigns.

Charlotte Glover – Sales and Marketing Manager, Town or Country

Related Services

SEO Management Services

Our SEO team can provide services to help boost search engine rankings and send more relevant organic search traffic to your website.

AdWords Management Services

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Free SEO Audit

Get a detailed insight into your current organic rankings and understand what’s stopping your website from ranking higher.

Conversion Rate Optimisation

Understand what your website traffic is doing and improve the customer interactivity, performance and, most importantly, revenue of your site.

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