Sports eCommerce store
Technical SEO strategy results in more than 18,000 new visitors to eCommerce website
Our SEO Specialists were approached by a leading cricket goods eCommerce store which had a good volume of organic traffic and sales through its site, but knew that more traffic and sales were available with professional help in an increasingly competitive market.
Outline Strategy
After an initial review of the organic placement and strategy of the site, our Specialists got improvements swiftly underway to increase organic traffic to the site. The eCommerce store had a good online presence and rankings were generally pretty good for some search terms. This gave our team a strong foundation on which to build, giving us confidence in some pretty quick results.
The technical SEO followed competitor analysis to establish strengths and weaknesses of the website before moving on to create a content strategy and maximise the ranking value of social media activities and profiles.
Results
Athough there’s almost always a delay between optimisation work starting and the results being realised as the search engine indexing process catches up, we’ve been extremely pleased with the results. When compared with the same period in the previous year, our efforts sent more than 18,000 new visitors to the sports eCommerce store through organic search, with a significant increase in sales to match.
Another important result is the quality of that traffic which had also increased. This is reflected in a reduction of around 13% in bounce rate, with those visitors spending nearly 10% longer on the site and browsing around 8% more pages.
We get calls and emails every day from SEO companies guaranteeing rankings and promising the earth, but we needed to work with someone we could trust, who clearly knew what it took to increase our site’s rankings and traffic. Ours is a tough market, pitching us against some very powerful high street brands with much larger budgets than we can boast.
I like that I can have regular dialogue with a team who understand my business and cares about the results we achieve together.
Sports eCommerce store spokesperson
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