Conversions increased by 200% for energy and environmental consultancy
Sadler Energy and Environmental Services is a Southampton-based independent consultancy serving Southern England, providing sustainable development advice, calculations, testing and certification services to the construction industry. Sadler Energy sought the assistance of our Pay Per Click Specialists in order to get a better return on investment from its Google AdWords account.
When Sadler Energy first approached us it was having its Google AdWords account managed by another agency, but at the time Andrew thought that Sadler Energy should be getting a better return than it was. Once we reviewed their account, we identified a multitude of issues: Sadler Energy’s click through rates were pretty low for a Search campaign, ad positions were too low to get a good ROI, the Quality Scores on the ads were very low and, with no keyword insertion, the ad copy needed lots of work.
If that wasn’t bad enough, Sadler Energy’s impression share was around 40%, its split ad testing capabilities were limited, and there were lots of unmodified broad keywords in the account which were wasting its budget.
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Once our Pay Per Click Specialists optimised Sadler Energy’s AdWords account, the campaigns’ click through rates increased by an incredible 90%, and impression share also saw an impressive boost of 78%. Meanwhile, conversion went up 200%, with a 50% increase in conversion rates for the consultancy.
Not having Tillison Consulting to improve and manage my AdWords campaign would have cost me dearly, and the campaign not working would have a huge impact on my business – not something I want to experience!
I find the team at Tillison Consulting very easy to work with, and their optimisation of the campaign has definitely made us a lot of money and helped us grow our business.
Mike Deely – Owner, Headlands Garage
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