LVS Ascot welcomes students from all walks of life around the globe and wanted to gain a wider presence and recognition within the local community.
With open days coming up and student enrolment numbers to hit, the school wanted to increase their brand recognition and expand the local footprint to capture a larger percentage of the available student audience through a digital strategy.
With Google My Business at the forefront of any Local SEO strategy, the team of SEO specialists here at Tillison Consulting optimised the existing Google Business Profile listing for LVS Ascot as well as creating a well-researched posting schedule to utilise all of the listing features.
Next, we carried out a site-wide audit to review local ranking signals and opportunities, while integrating this local approach with our keyword ranking strategy.
Included in the Google Business Profile management were reputation management and citation benchmarking also.
In just 3 months the Google Business Profile listing saw a 50% increase in interactions and a 300% increase in customer actions.
With LVS Ascot appearing within the map pack for near me and local searches, dominating the top spots, the listing saw a 200% increase in views.
The regular posts on the listings saw a 128% increase in views and a further increase in click-through rate to the website.
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