LVS Ascot: Google Ads lead to fully booked open day event

Please can you stop the advertising for the open day 26th June. We have 180 families booked in and have reached capacity. Great job on getting so many attendees registered so quickly
– LVS Ascot Marketing Manager
College open day enrolments


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The Challenge

LVS Ascot is a non-selective independent school located in Berkshire offering day and boarding places, from infants right through to sixth form. The co-educational school stretches back over 215 years, when the school was founded in 1803 by the Licensed Trade Charity.

LVS Ascot embarked on their digital marketing journey with us back in 2016. Throughout this time we have managed multiple pay per click campaigns, both Google Display and Google Search, from increasing the number of international applicants right through to brand awareness campaigns. 

With open days returning to physical events for prospective parents and students to attend in June 2021 after the Covid 19 pandemic, LVS Ascot wanted to come back with a bang and increase their number of attendees to the open day.

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PPC for Small Business - Tillison Consulting

The Strategy

An initial briefing was set up with the client to discuss the new campaign and targeting requirements. 

With the campaign goal of increasing the open day attendees in mind, our pay per click specialists advised on accurate keyword bidding strategies as well as location targeting settings. Alongside this, we utilised the client’s charity Google Ads account to drive traffic to relevant, user-friendly landing pages on the site to aid conversions. 

This was complemented by a Google Display campaign that was created and tailored to the client’s target audience. This enabled Tillison to get the high-quality ads in front of the ideal LVS Ascot audience persona.

The Results

Traffic was driven to the site through the Google Ads display campaign where users filled out a fully optimised and user friendly form.  Resulting in a total of 180 families booking to attend the June open day which saw an all-time record for the school. 

The display campaign saw 2709618 impressions and 2030 interactions resulting in a 1.03% conversion rate. 

The client was particularly impressed with the level of attendees registering and had to switch the campaign off early as capacity had been reached

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