At the start of 2022, Lockers Park began to build their online presence with us here at Tillison Consulting.
The PPC strategy was focused on increasing student enrolments and encouraging parents to book a personal tour of the campus with the headmaster.
An initial briefing was held with the client to plan a new Google Search campaign and set out its goals and how to best optimise its audience targeting.
With the initial focus being on more bookings for a personal tour of the school, the ad copy was optimised for high traffic local keywords as well as education-specific searches that focused on the academic and community aspects of the school.
The campaign’s targeting was set to 15 miles around Hemel Hempstead to ensure the campaign targeted a relevant and local audience.
The search campaign successfully targeted prospective students of all ages looking to enrol in the Lockers Park boarding school. The click-through rate was an impressive 8.66% with a fantastic conversion rate of over 700%.
Our PPC specialists worked closely with the client to build a strong targeted search campaign that increased online visibility, bookings and enrolments all while keeping the cost per conversion at a very economical £9.50 per conversion.
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