Lockers Park School

“The Tillison team have been a joy to work with. Not only are they deep experts in their field (it’s a relief to outsource this technical expertise); they are always helpful, friendly and efficient to work with. I highly recommend working with Tillison for search engine optimisation, website hosting, and PPC.”
– Head of Marketing Sally Nash
School boy raising hand in class

Statistics

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18%
Increase in organic page views
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14%
Increase in organic users
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54%
Increase in Google Business profile visibility
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162%
Increase in customer actions on Google Business profile

The Challenge

Lockers Park embarked on their digital marketing journey with Tillison Consulting at the start of 2022 looking to boost online presence. 

Aiming to increase brand recognition and expand their local footprint they were looking to capture a larger percentage of the available student population through an effective digital marketing strategy.

Boys doing test

The Strategy

As visibility in the local search results was the prime goal, we decided a managed local SEO strategy would be the best approach. 

With technical issues hindering the website performance a site audit review was conducted and a road map of implementation was created. 

With Google Business Profile optimisation at the forefront of any local SEO strategy, the team of specialists here at Tillison reviewed and optimised the listing ensuring the primary terms and services areas were added. 

Included in the Google Business Profile management were citation benchmarking and local link building to increase the domain authority.

The Results

In just a short amount of time, the Google Business Profile listing saw a 54% increase in online visibility with a  162% increase in customer actions.

Alongside this, Lockers Park’s listing saw more relevant traffic interacting in map and search results as organic page views increased by 14%.

Our local SEO specialists achieved these results through targeted optimisation of Lockers Park’s Google Business Profile to achieve the client’s goal of being more visible online to prospective students within their local area.

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