Hobbledown

66% boost in organic traffic for Surrey theme park

Opening its gates in the Surrey countryside in July 2012, Hobbledown needed to attract parents of young children to its website to increase visits to the park. Our theme park digital marketing strategy included a range of online marketing techniques including paid search with Google AdWords, social media and organic placement through SEO.

Outline strategy

As a completely new theme park, brand and website, Hobbledown had not been indexed by search engines and did not feature in Google’s listings, even for its own brand. Our SEO Specialists at Tillison Consulting analysed the new website and its competitors, recommending optimisation techniques favoured by search engines which were implemented by Hobbledown’s creative partners.

Competitor analysis was completed to establish the core ranking factors which our team needed to address within the strategy, before optimising social media channels and creating a content strategy to support ranking and increase brand reach online.

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AdWords conversions

Results

In a relatively short space of time, the Hobbledown theme park gained a big Internet presence very quickly, attracting thousands of visitors to the website and through the gates to enjoy a Mysterical Adventure.

More importantly, the organic traffic visiting the site as a result of our strategy has enjoyed a terrific 66% increase year on year. This is the combined result of both SEO strategy and increased branding activity through PR and Social Media.

We love working with Tillison Consulting. These guys know their stuff and help us gain lots of traffic to the website. At the risk of cliché, it does exactly what it does on the tin.

I have lots of other marketing activities to focus my time and attention on, so having confidence in the communication and the results from the Specialists that look after us makes this a great working relationship for us.

Katherine Newton – Marketing Manager, Hobbledown

Related Services

SEO Management Services

Our SEO team can provide services to help boost search engine rankings and send more relevant organic search traffic to your website.

Google Shopping Services

Gain traffic and increase sales for your eCommerce store through a Pay Per Click campaign, optimised by our team of Google Shopping Experts.

Social Media PPC

Our Pay Per Click Specialists can help you accelerate brand awareness and generate sales and leads through effective social campaigns.

Conversion Rate Optimisation

Understand what your website traffic is doing and improve the customer interactivity, performance and, most importantly, revenue of your site.

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