Huge amount of traffic generated for cosmetics brand through Social Media PPC
Known as ‘one of the best-kept secrets in the world of cosmetics’, GA-DE Cosmetics sell a selection of makeup and skincare products, fragrances and beauty gifts. Already established as one of the largest cosmetics companies in Isreal, GA-DE came to us to talk about their plans to bring the brand into the very competitive UK market.
At the initial meeting, discussions took place around matching the right digital marketing strategy to GA-DE’s business goals. At this early stage of market entry, the focus was mainly around establishing the brand through effective awareness campaigns, which in turn would allow the end user a chance to explore the new and exciting variety of products this company had to offer.
With any brand entering a new market, awareness is key and should always be the initial focus. We suggested using social media platforms as the main focus for this across Facebook, Instagram and YouTube, and used Social Media PPC to amplify the brand messages and generate awareness of the products, which would in turn create more brand search. This would then be captured through a small but growing Google Shopping and Google AdWords campaign to generate revenue and sales.
Over the initial months website traffic and sales started to grow – to develop this further, promotions were used to introduce the brand to a social savvy audience and increase revenue. Additional offers, countdown ads and video promotions were also developed for Black Friday, Cyber Monday and January sales all to help increase brand and product understanding and to drive sales through the eCommerce store.
Our Social Media PPC campaigns produced an extraordinary amount of website visits for GA-DE Cosmetics, with 2250 link clicks and 2797 post engagements in a short period of time. This generated a huge amount of brand awareness for the company as they entered into this highly competitive sector.
The results speak for themselves. Working with the team at Tillison Consulting has given GA-DE Cosmetics a great foundation to enter into this highly competitive market.
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