At the initial meeting, the conversation was aimed at finding the best strategy to bring this household brand into a new market.
The strategy was based around initial brand awareness, to increase the understanding and visibility of the product, which would then form the foundation for future sales success.
Initial social media engagement was amplified using social media PPC to broaden the brand messages and to generate awareness of the products. This awareness will create search traffic and to capture this traffic a small but growing Google Shopping and Google Ads campaign was set up to generate revenue and sales.
To accelerate the initial uptake, promotions were used to introduce the brand to a social-savvy audience and additional offers were developed for Black Friday, Cyber Monday and January sales.