Blue Island Home, a premium furniture brand, prides itself on crafting high-quality handmade solid wood furniture at sensible prices. Their dedication to quality craftsmanship and affordability has paid dividends on platforms such as eBay and Etsy. However, in a competitive market, they aimed to increase sales on their own website and to attract a broader audience while maintaining their commitment to affordability.
Blue Island Home recognised the need to enhance its online visibility and drive more organic traffic to its website. To achieve this, they sought the expertise of our digital marketing agency to boost their Search Engine Optimisation (SEO) efforts.
Tillison Consulting conducted an in-depth analysis of Blue Island Home’s website and industry competition. and implemented a multifaceted SEO strategy tailored to Blue Island Home’s specific goals:
Site Structure Consultancy: Our strategic guidance involved the implementation of distinct category pages for product groups. This approach not only enhanced the overall user experience but also contributed significantly to an uplift in their keyword rankings, fostering greater online visibility and customer engagement.
Keyword Optimisation Strategy for Product/Category Pages: Leveraging comprehensive traffic and competitor analysis, we crafted a robust keyword optimisation strategy tailored to resonate with Blue Island Home’s specific target audience. By strategically aligning their product and category pages with these meticulously chosen keywords, we ensured heightened visibility and resonance within their market, thereby driving increased organic traffic and fostering a stronger online presence.
Local SEO: We optimised their online presence to attract local customers looking for handmade solid wood furniture.
Citation Campaign Initiative: To bolster Blue Island Home’s rankings for locally relevant keywords, we orchestrated a targeted citation campaign. By strategically amplifying their visibility across various online directories, we effectively enhanced their digital footprint, solidifying their authority within the local market and securing a prominent position among industry peers.
Over the last three months, Blue Island Home experienced remarkable improvements in its online presence:
Clicks: An extraordinary increase of 167% in website visitors, demonstrating that our SEO efforts were successfully driving more users to their website.
Impressions: A significant increase of 218% in the number of times the website appeared in the Search results, indicating a substantial boost in their brand’s visibility.
The outcomes of our SEO collaboration have been keenly felt for Blue Island Home. The substantial increase in clicks and impressions directly correlates with an increase in online orders. More potential customers are discovering their beautifully crafted, affordable furniture, resulting in higher conversion rates and increased revenue.
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