Amica Aesthetics & Training Academy, an established and highly respected aesthetics clinic with locations in Leeds, York, and Newcastle, offers comprehensive entry-level training courses in the aesthetics industry, along with a wide range of treatments, including Dermal Fillers, Anti-Wrinkle Solutions, and Laser Hair Removal.
Amica Aesthetics partnered with Tillison Consulting to initiate their digital marketing journey, with the primary goal of boosting enquiries for their aesthetic training courses. Observing lower-than-required enrolment numbers for the beginner course, we implemented a comprehensive social media PPC campaign on both Facebook and Instagram.
We initiated an initial briefing with the client to outline the objectives and targeting criteria for the upcoming campaigns, with the primary aim of driving increased course enrolments. Guided by our pay-per-click specialists, we devised effective social media PPC strategies and crafted compelling ad copy tailored to engage the most pertinent audience on Facebook and Instagram. Audiences and ads were then tested each month in order for the campaigns and the client to get the best returns possible.
In a few short weeks, the campaign reach was growing and leads started to fly in.
Ad reach across the two social media channels skyrocketed to 25,232 and resulted in 603 website clicks, increasing brand awareness within our target market.
With the client’s expectation of around 20 enquiries in total, our PPC team managed to smash this out of the park achieving an average of 81 each month each costing only £12 each.
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