Amica Aesthetics & Training Academy: 25,232 ad reach

‘The response to our social media campaigns has been amazing, thank you!
– Claire Rany

Statistics

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25,232
Ad Reach
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603
Clicks
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81
Enquiries
Conversions Stat Icon
£12
Average Lead Cost

The Challenge

Amica Aesthetics & Training Academy is a highly experienced & reputable aesthetics clinic located in Leeds, York and Newcastle, providing entry-level training courses in the aesthetics industry as well as a large range of treatments such as dermal fillers, anti-wrinkle solutions and Laser Hair Removal. 

Amica Aesthetics embarked on their digital marketing journey with Tillison Consulting wanting to increase enquiries for their aesthetic training courses.

With enrolment numbers on the beginner course at a low, we decided the best strategy would be to start running some social media PPC on both Facebook and Instagram.

Beauty treatment
Beauty

The Strategy

An initial briefing was set up with the client to discuss the new campaigns and targeting requirements. With the goal of increasing course enrolments in mind, our pay per click specialists advised on the best social media PPC tactics, while producing engaging ad copy to be shared on Facebook and Instagram.

The campaigns were created and tailored to the client’s target audience. This enabled Tillison to get the high-quality ads in front of the ideal Amica Aesthetics audience persona.

 

The Results

In a few short weeks, the campaign reach was growing and leads started to fly in. 

Ad reach across the two social media channels skyrocketed to 25,232 and resulted in 603 website clicks, increasing brand awareness within our target market.

With the client’s expectation of around 20 enquiries in total, our PPC team managed to smash this out of the park and achieved and magnificent 81 in a limited amount of time each costing only £12 each. 

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