Since we established Tillison Consulting in 2007, our digital marketing blog has offered tips and tricks for how to optimise your marketing strategy, and kept you up to date with trending topics from the world of digital marketing.
2018 has been no exception, especially with the recent launch of our new and improved website – from major changes to the Facebook algorithm to how new European laws affect eCommerce websites, these are our most popular digital marketing blog posts of the last 12 months:
GDPR eCommerce Websites: What You Need to Do
The General Data Protection Regulation – commonly known as GDPR – came into effect on May 25th, enacting a set of strict laws to protect privacy across the EU. eCommerce websites were significantly impacted by the introduction of GDPR.
Although GDPR has been in effect for nearly seven months, the eCommerce landscape is ever-evolving to accommodate the significant changes to daily practices. Check out our comprehensive guide to what the top eCommerce platforms (Magento, Shopify, BigCommerce, WooCommerce and PrestaShop) did to get themselves ready for GDPR, and how the regulation affects not only the services they provide, but their customers too.
Improving AdWords Quality Score with Mobile Site Speed Optimisation
There were plenty of announcements made by Google in 2018 – from the rebranding of its ads platform to the closure of Google+. However, one of the biggest announcements made by the internet giants this year was that mobile site speed is now a major factor in determining your AdWords Quality Score.
One of the main reasons to push for a high Quality Score would be to improve your Google AdWords rankings, and while some eCommerce businesses still believe that mobile site speeds are not a big priority, this change to Google’s criteria just makes it all the more important to have a highly responsive site for mobile users.
What the Major Facebook News Feed Changes Mean for Businesses
Mark Zuckerberg sensationally announced changes to Facebook’s news feed and the algorithm at the beginning of 2018. This meant that Facebook users will see less public content from businesses, brands and media, to instead see more content from friends, family and groups.
Read a little more into the reasoning behind the news feed changes, the impact they have on businesses and brands, and what the industry experts believe to be the best course of action for business to take.
How to Exclude Multiple Internal IP Addresses from Google Analytics
If you’re a small business, and you don’t have very high traffic volumes, then you need to make sure that your Google Analytics reflect external activity on your site as accurately as possible. If your analytics are taking yours and/or your colleagues’ interactions into account, then they are likely to be misleading.
This blog post also contains a quick guide to excluding a single or small number of IP addresses from Google Analytics.
5 Unmissable Tips To Speed Up Magento 2
Magento 2 (M2) is the next generation of a well-known e-Commerce platform, and a highly customisable solution to power online stores. Of course, you can hire expert programmers to speed up your site, but what if you don’t have the budget for it?
In a guest post for the Tillison blog, Magento Certified Developer Konstantin Gerasimov offers five field-proven ways to increase your Magento 2 performance, with no programming skills required.