Have your display network campaigns started misbehaving recently?
For the past few months, we’ve been finding much higher CTR and lower performance on the majority of our GDN campaigns.
On further inspection, this is directly attributable to an increase in traffic on mobile apps. This resulted in a doubling of cost per conversion for one client and a total drop in leads for another, as all their AdWords display budget was being spent on mobile apps ads.
The Solution to your AdWords Display Budget being Eaten Up
Hidden in the darkest reaches of the AdWords help pages is the solution. Exclude adsenseformobileapps.com as a placement from your campaigns and your ads will no longer show on mobile apps.
If you have a question about your AdWords Management pop it in the comments and we will do our best to help.
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