Google have launched their latest Panda update dubbed as Google Panda 4.1, an upgrade of the Google Panda 4.0. Sources tell us that this update was released during the 3rd week of September.
Just like previous Panda updates this one has new signals which are designed to detect websites with low quality content. The aim is to get sites removed from Google which have irrelevant, redundant spammy content. For people who work on SEO projects this update is nothing new and hasn’t come as a surprise, Google have been releasing these updates for a good few years now. Google have told us that this update impacts 3.5% of search queries making it quite a major update. People often confuse what this update does compared to the Penguin update, the Panda targets low quality content whilst the Penguin targets link spam etc.
Sources from Google explain that this update is more precise and will allow more high quality small and medium sized websites to rank better in Google. In the past a lot of people find that the updates help out the bigger websites, so for owners of small/medium websites this update has been welcomed.
We advise everyone to check the traffic they are getting using Google Analytics. If you have found that recently there are drops in the traffic, you could have been hit by Panda 4.1 and will need to take steps to rectify this. Don’t jump to conclusions however, seasonality and other factors affect traffic so bear this in mind while checking Analytics.
There are only going to be more Panda updates being released in the future along with possible Penguin and Hummingbird updates, this article shows the winners and losers of Panda 4.1.
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