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February 2021 Round-Up

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As always February has gone by in a flash but it has given us many reasons to be optimistic for 2021. With the vaccine rollout in full swing, we can truly begin to see light at the end of the tunnel.

So in a month when NASA landed its new Perseverance rover on Mars, Facebook banned Australian news pages, and Harry & Meghan announced that they won’t be returning as working members of the Royal Family, what has the team at Tillison Consulting been up to?

Continuing to deliver the best results for our clients while working from home, here’s the latest from the team for the month of February.

Google Ranking Factors

Google likes to keep us on our toes by continuously changing its ranking factors – it can be difficult to keep up!

There are a lot of myths floating about surrounding what actually determines a website’s ability to rank. But it’s so important to make sure that you optimise your content in line with Google’s ranking factors to give it the best possible chance of ranking high up in the SERPs.

Luckily we’re on hand to help decipher fact from fiction, laying out the set of criteria that you need to optimise for.

Ranked Among the Best SEO Companies!

It’s always lovely to see our hard work get recognised!

B2B marketplace, DesignRush.com, named us as one of the best SEO companies in February 2021.

We will continue to deliver the very best results for our clients, helping them reach the highest possible position in the SERPs to boost visibility and website traffic.

Apple’s iOS 14 Update

It’s always exciting when Apple drops a new iOS update, right? Well, the software update has proven to be a real headache for advertisers.

Similar to when GDPR came into force in 2018, whereby websites needed a prompt to allow the use of cookie sharing, now users have the choice of opting in or out of sharing data that helps advertisers deliver customised digital campaigns.

Our blog discusses what this means, and the impact it will have.

Successes in Web Design

We helped Zenaxys give their website a complete overhaul!

We recently took on a project for digital transformation specialists Zenaxys, who were looking to give their website a complete overhaul.

After an initial consultation, our dedicated SEO and web team came up with content and a refreshed page layout to bring its website into 2021. With dramatically improved site health and pages optimised for SEO, we were proud to launch the new site in February.

We love helping clients with web design, and we can give your site a boost today!

Google My Business’ New Messaging Feature

We love it every time Google My Business introduces a new feature. The first major change to the service came into play in February, with its messaging feature being implemented into its desktop dashboard.

This has opened up an extra avenue for account holders to gain new business. Our news story discusses what’s new and how you can best be utilising the feature.

It’s just great to new Google continually roll out updates to its service and we can’t wait to see more changes throughout the year!

What’s next?

With 2021 pressing on at an accelerating pace, the team at Tillison Consulting is continuing to push on, working with our clients to produce high-quality results.

In an ongoing effort to showcase our dedication to the digital marketing world, we will be engaging with a range of seminars at this year’s virtual Brighton SEO. We’re looking forward to producing more, captivating content for you to enjoy!

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