In light of the COVID-19 pandemic, Facebook has announced that, like Google, it will be releasing ad credits to help businesses through these uncertain times. In this T-Time video, Mark talks to Tillison Consulting’s PPC specialist Arpit Dubey to find out:
- What Facebook Ads credits are
- Who is eligible for the credits
- How much money advertisers can get
- How to get Facebook Ads credits
- How quickly advertisers can expect to receive their credits
What are Facebook Ads credits and who is eligible?
(1:05) Facebook has announced that it is offering $100 million in cash grants and ad credits to help small and medium businesses during the coronavirus pandemic. There are up to 30,000 companies in more than 30 countries that will benefit from the move, and to eligible you have to:
- Have 2-50 employees
- Have been in business for over a year
- Have experienced challenges from COVID-19
- Be in or near a location where Facebook operates
How much can advertisers get?
(2:07) Facebook hasn’t released this information yet, so it’s hard to say. Eligible advertisers could receive an amount similar to when they are spending during the pandemic, and the social media giant says that it wants the money and credits to help companies cover operational costs and connect with more customers. We will keep you updated when more details are released.
How can you get Facebook Ads credits?
Facebook is still working through eligibility details for most areas, but if you provide your email address then you can get notified when more information becomes available.
Update: Applications are now closed in the following countries and territories:
- South Africa
- United Arab Emirates
- United States
Applications are currently open in the UK. Find out more on Facebook Business’s dedicated page.
Do we know how quickly people will receive their credits?
(3:40) At the moment there is no information on when advertisers will receive their Facebook Ads credits, but we will be updating this article as more details are made known. For now, the main thing to do is sign up to the scheme.
Have you received your ad credits yet? Or do you have any questions about the scheme? Let us know in the comments. In the meantime, subscribe to our YouTube channel so you never miss a T-Time video.