In December of 2013, finally, Google updates PageRank, after 10 months of silence. This was a bit of a shock to everyone in the SEO world because before this 10 month break Google PageRank had been updated every 3 to 6 months. The break caused people to begin to question whether it was ever going to be updated again. This fear was reinforced after Google’s Matt Cutt’s inferred that PageRank wouldn’t update again in 2013.
For those who don’t know, PageRank is an algorithm that Google uses to rate the significance of someone’s website based on the amount of links going to their site. Many people rely on PageRank to determine the quality of the website, although having a high page rank doesn’t necessarily mean that you have a good quality site because page rank is more about the number of links coming to your site than then the quality of the links themselves.
PageRank was considered by many SEO’s as a key factor when trying to rank a website on Google’s search engine but after 10 months without an update the majority of people started to think it might be losing its value but now that has all changed. SEO’s are now debating about whether it is still valuable for SEO or not.
I think this update means that Google still values PageRank to some degree otherwise they wouldn’t have gone through the effort to update it and that for the foreseeable future at least it is going to remain one of the defining factors when Google ranks its sites.