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Magento SEO Services

Maximise your online sales with our expertise in Magento SEO. Seamlessly convert online visitors into engaged, paying customers, ensuring eCommerce success.

Glen Howard
Glen Howard
Company Owner, Carpet Tiles Direct
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"Mark has been very informative and has great knowledge of SEO. We were looking for specific help with our Magento platform and the site audit we gained from Tillison Consulting has given us a great insight into what we need to address to solve our ranking issues. Clearly, if you're looking for a professional company that knows what they're doing, then you need to look no further!"
Siva
Siva
Business Owner, Sports eCommerce Store
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"We get calls and emails every day from SEO companies guaranteeing rankings and promising the earth, but we needed to work with someone we could trust, who knew what it took to increase our site’s rankings and traffic. Ours is a tough market, pitching us against some very powerful high-street brands with much larger budgets than we can boast. I like that I can have regular dialogue with a team that understands my business and cares about the results we achieve together."
Nick Bampton
Nick Bampton
Company Owner, Sterling Softeners
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"We began working with Tillison just over 6 months ago. It was great to find an agency that was so friendly, passionate, and experienced and more importantly one that delivers such great results for a business like ours. It's always a pleasure to talk to them and the whole team goes above and beyond. I would recommend them to any company that is looking to obtain real results from their digital marketing campaigns."
Avon Potter
Avon Potter
Director, UK Hot Tubs
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"The SEO campaigns work very well for us – the volume of traffic is important, but we’ve been more impressed with the quality of the leads we receive, which has vastly improved since we’ve been working with Tillison Consulting. We had worked with other agencies before who weren’t nearly as proactive as the team at Tillison. We’re busy running our business, so we’ve been really pleased with the frequency and quality of communication – it gives us the information and confidence we need to get on, knowing that they’re looking after growing our business online."

Set your Magento Store apart from the Competitors

Optimise your Magento Store with our Magento SEO expert team, dedicated to enhancing your online visibility, driving targeted traffic, and boosting revenue. Our strategic approach, led by Magento SEO specialists, maximises vital elements and addresses unique challenges specific to Magento.

From resolving speed issues to tackling duplicated content and URLs, we ensure a seamless experience, eliminating hindrances to your rankings and URL rewrites. Elevate your Magento experience with our dedicated team committed to tangible results.

Without a robust SEO strategy, your online store is struggling with visibility on Google, lagging behind competitors. Our Magento SEO services tackle these challenges head-on, optimising content with audience-focused keywords and streamlining the backend for faster crawling, indexing, and ranking.

Stand out online, gain a competitive edge, and expect increased checkouts, organic traffic, and sales. Let us save you time and stress with our SEO skills.

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Elevating Excellence: Our Tailored SEO Strategies that Boost Your Sales and Revenue

Initial Consultation:

A conversation to understand your current position and pain points as well as fully understand your business goals and expectations.

Keyword Research:

Our SEO specialists will meticulously conduct in-depth research to identify the most relevant and high-impact search terms for your eCommerce stores online presence.

Tracking and Analytics Setup:

We set up campaign tracking and Google Analytics for your eCommerce store to provide valuable insights into website performance, helping us tailor our strategies for maximum impact.

Technical and On-Page Optimisation:

We will optimise your pages to give them the best chance of ranking in the Search Lists.  This will also mean fixing technical issues with the website that are hindering your progress.

Content Strategy:

We will create a content plan and craft content that not only captivates your audience but also strategically aligns with search engine algorithms, boosting your website visibility.

Link Building:

We identify opportunities to build quality backlinks to your site from reputable sources.  This includes local citations that will help you to gain greater visibility in the map stacks.

Communications and Reporting:

We offer consistent updates on SEO performance, keyword rankings, traffic, and conversion metrics, accompanied by monthly meetings to review progress and make necessary adjustments to our strategies.

Scaling and Growth:

We will continuously monitor and adapt your SEO strategy based on data-driven insights, identifying opportunities to scale your business and grow your revenue streams.

Boost Sales with Our Customised SEO Strategies for Your Magento Store

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Strategically Position Your Magento Store for Greater Success

We will position your Magento store for unparalleled success by intricately enhancing its digital presence through strategic Search Engine Optimisation (SEO) and technical SEO practices. Our meticulous efforts aim not only to enhance your online visibility globally but also to secure a prominent spot in local search rankings. From crafting compelling product descriptions to strategically implementing targeted keywords, our approach transcends the ordinary. Our goal is to secure a prime position for your Magento store on the first page of Google, capturing the attention of the right audience and propelling your business forward.

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Improve Your Performance In Search

We’ll review your eCommerce website and tell you how we’ll get you better rankings and more website traffic.

SEO Benefits

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Our Approach To Magento SEO:

At Tillison Consulting, our extensive experience in optimising Magento stores spans numerous successful projects. We are dedicated to staying at the forefront of industry best practices, continually adapting our strategies to align with the latest algorithm updates. Through years of refinement, we’ve honed a range of methods that promise to significantly boost both the organic traffic to your store and the ensuing sales.

Our approach hinges on collaborative partnerships with clients, a fundamental ethos that we hold dear. We highly value the insights from you and your team, considering them essential pillars for overall success. Rest assured, we maintain transparent and open communication, providing clear updates on performance and project developments.

Our team of Magento SEO specialists is committed to crafting customised strategies that systematically amplify your online presence. Each SEO project undergoes thorough research, meticulous execution, and strategic management tailored to address the specific needs of each eCommerce client. Partner with us at Tillison Consulting, where your success is our priority.

Laetitia Menzies
Laetitia Menzies
Business Owner, Blue Island Home
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"Tillison Consulting are a friendly, attentive company and it was an absolute pleasure working with them. Would not hesitate to recommend, thank you!"

Popular Magento SEO Videos

Magento SEO FAQs

The short answer is no. In today’s Google algorithm there is no ranking benefit in including keywords in your domain name, but you should consider the “clickability” of your domain name, which could increase the CTR rather than the rankings.

Yes.

The volume of internal links to a page helps search engines understand which of your pages are the most important on your site.

The anchor text used to link to pages indicates what a search engine might rank that page for.

Yes, posting great blog content can help your SEO strategy.

Firstly, creating optimised blog content can rank those pages in Google and attract traffic to your site. This content is often much easier to rank than your sales pages, which are typically much more competitive.

Secondly, linking relevant, content to support your sales pages helps a search engine understand your depth of knowledge and expertise.

Yes.

Page meta titles and descriptions and image alt tags, for example, help search engines understand what a page is about and what it might consider ranking that page for.

There’s no simple answer to this other than, “it depends”.

Pay Per Click (PPC) works beyond Paid Search – across a huge display network where banner ads can be displayed, for example. SEO can’t compete with that directly.

However, comparing paid search with SEO, there are pros and cons to each;

 – you pay for every click with PPC, but organic clicks are free

 – PPC can deliver traffic almost immediately, whereas SEO takes time and investment to build and create a solid return

 – the ROI from SEO typically outweighs that of PPC

In our experience, there is typically room for both within a Digital Marketing Strategy and those businesses which dominate their market invest in both.

Optimising image alt texts and image descriptions can help with on-page optimisation – helping your page or post rank higher – but can also help surface images in Google Image search and land your site some free traffic too!

Keyword-rich URLs are typically the default standard in a WordPress site but may need some optimisation.

SEO Friendly URLs may be an important part of your SEO project, but possibly not a critical priority.

With all things considered, Magento is well-built for SEO. As it is an open source program, store owners have a good amount of control over a site’s technical SEO elements, i.e. robots.txt, sitemaps, redirects, metadata, etc.

There are a number of options you could consider and as you’d expect, there is no right answer as to which Magento best practice should be employed to manage those out-of-stock product situations – it really depends on the circumstances.

Firstly, the decision is different depending on whether the product is temporarily out of stock, or permanently.

If the status is temporary, we’d recommend leaving the page live, but nothing on the product page and in your schema markup that the product is out of stock. Whatever other solutions you might consider, do not remove the product.

You might also want to consider how that product is managed in Google Shopping campaigns – hopefully, you’re automating the output of a Shopping feed, which includes stock availability, in which case, this should be managed automatically.

If the product is permanently out of stock, there are still a few options to consider:

  1. Does this product generate sales? Head to Google Analytics and query the landing pages and product data to see how much traffic and how many sales this page gets.
  2. Does the product page have internal links and more importantly, external links to it?
  3. Is there a replacement product which is a close match?

Items sold in a bundle usually consist of items that are, or should, be purchased together. When you consider the price of the bundle and the individual price of the items, customers would find that buying the items in the bundle is cheaper than buying the items individually.

Magento allows customers the option to choose what items they want. It’s also worth noting that Magento varies the price of bundles based on what items the person chooses.

If one of these products is out of stock, Magento will automatically hide the products from the storefront and lower the price of the bundle.

Whichever option and policy you choose for out-of-stock products in your Magento eCommerce Store, simply deleting products and leaving a heap of 404 errors is definitely not the right option – that will just throw your traffic and profits away.

Based on experience, most custom extensions make Magento 2 slow. A fresh copy of M2 runs pretty fast with approximately a half-second page load time. But things start to look bad when you add third-party extensions.

A drop in performance is no surprise when third-party extensions are thrown into the mix. Magento 2 is written by experts, while custom extensions are coded by amateur programmers at most. With average skills and no appreciation for performance, Magento 2 will slow down massively.

You need to identify and eliminate extensions that slow your store down. Firstly, get a list of all custom extensions. Go to Magento’s backend menu – go to: Stores > Configuration > Advanced > Advanced.

These are all the installed extensions. You have to ignore those that start with Magento_ as those are the core extensions. Write down the remaining ones.

Now that you have the list of third-party modules, you then need to disable them one by one and benchmark the page speed. To disable an extension, you need to SSH (Connect via Secure Shell) to the server. You can obtain SSH credentials from your hosting support team. Once you have done this, go to Magento root folder and run this command:

php bin/magento module:disable Extension_Name

It will disable Extension_Name and you can benchmark the page load time. If the speed stays the same, proceed to the next plugin.

To switch an extension back on run:

php bin/magento module:enable Extension_Name

Once you have identified the slow modules, contact its vendor and let them know the problem. You might want to find an alternative or remove them completely.

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Sally Nash
Sally Nash
Head of Marketing, Lockers Park School
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"The Tillison team have been a joy to work with. Not only are they deep experts in their field (it’s a relief to outsource this technical expertise); they are always helpful, friendly and efficient to work with. I highly recommend working with Tillison for search engine optimisation, website hosting, and PPC".

A dedicated expert will reach out to you to address any enquiries you may have and guide you through the various ways in which we can support your institution online.