Digital marketers have often argued that WordPress is the best content management system you can really ask for, especially when
Healthcare SEO services are a number of techniques used to improve your short-term and long-term rankings for local searches.
These could include Google Business Profile optimisation, Citation management, Reputation monitoring, Local PR coverage, Mobile Optimisation and Content creation.
With a robust SEO campaign, all of these combined will help your website rank higher in the search engine results and in the local pack.
Healthcare SEO is a search engine optimisation strategy used to increase search engine rankings for Healthcare websites.
If you search for “chiropractor near me” and Google shows search results which typically include a Google Maps Pack which includes a list of practices then your practice can benefit from Healthcare SEO.
You need Healthcare SEO if you need need your web page to be found when users are searching Google for the service your Healthcare organisation provides, or a problem you can solve.
All Healthcare SEO projects begin with the foundation of Keyword Research to capitalise on organic search.
Research reveals the search terms users use to find Healthcare establishments like yours and treatments they’re interested in, along with data suggesting how many searches there are for those terms – allowing you to drive more website traffic.
This is highly beneficial for SEO strategies and pay per click, too.
SEO is a strategy to earn organic traffic from medical search and visibility on a national and global scale, whereas local SEO is an attempt to earn this visibility in a certain location.
Google indexes information about local businesses and presents them above the organic search results. This is called the maps pack and it is a great way to attract patients in the local area.
Both use many of the same techniques but Local SEO uses extra techniques such as Google Business Profile Optimisation, attracting reviews and building local citations.
Google Business Profile is a free tool which Education establishments can use to manage their online presence on Google Maps and Search.
Education establishments can add all their essential information including opening hours, business description and business contact detail (NAP), areas you serve, your business category, photos, posts about updates, deals and events.
Google uses the information in your Google Business Profile and from pages on your site to rank your business for related local searches.
Having a Google Business Profile also allows visitors to contact you or request directions at the click of a button from mobile or desktop.