Clinical Trials Marketing FAQs
There are a number of ways you can advertise a clinical trial online. Below are a few examples:
- SEO Campaigns
- PPC Campaigns (Google Ads)
- Social Media ( Facebook, Instagram etc.)
Speak to an expert today to get your clinical trial digital marketing journey started today.
Keyword research identifies the search terms your clients use to find Clinical Trial businesses like yours – the products and services you provide.
We provide high quality keyword research to find how to target your intended audience as well as getting your website to rank higher on search engines.
SEO is a strategy to earn organic traffic and visibility on a national and global scale, whereas local SEO is an attempt to earn this visibility in a certain location.
Google indexes information about local businesses and presents them above the organic search results. This is called the maps pack and it is a great way to attract patients in the local area.
Both use many of the same techniques but Local SEO uses extra techniques such as Google Business Profile Optimisation, attracting reviews and building local citations.
Google Business Profile is a free tool which Financial Services firms can use to manage their online presence on Google Maps and Search.
Firms can add essential information including opening hours, business description and business contact detail (NAP), areas you serve, your business category, photos, posts about updates, products , services and events.
Google uses the information in your Google Business Profile and from pages on your site to rank your business for related local searches.
Having a Google Business Profile also allows visitors to contact you or request directions at the click of a button from mobile or desktop.