Dental SEO services are a number of techniques used to improve your rankings for local searches.
These could include Google Business Profile optimisation, Citation management, Reputation monitoring, Local PR coverage, Mobile Optimisation and Content creation.
All of these combined will help your practice rank higher in the search engine results and in the local pack.
Dental SEO is a search engine optimisation strategy used to increase search engine rankings for Dentists.
If you search for “dentist” and Google shows search results which typically include a Google Maps Pack which includes a list of practices then your business can benefit from a Dental SEO campaign.
Keyword research for Dentists will reveal the search terms patients use to find Dentists like yours, along with data suggesting how many searches there are for those terms.
SEO is a strategy to earn organic traffic and visibility on a national and global scale, whereas local SEO is an attempt to earn this visibility in a certain location.
Google indexes information about local businesses and presents them above the organic search results. This is called the maps pack and it is a great way to attract patients in the local area.
Both use many of the same techniques but Local SEO uses extra techniques such as Google Business Profile Optimisation, attracting reviews and building local citations.
Google Business Profile is a free tool which Dentists can use to manage their online presence on Google Maps and Search.
Dentists can add all their essential information including opening hours, business description and business contact detail (NAP), areas you serve, your business category, photos, posts about updates, deals and events.
Google uses the information in your Google Business Profile and from pages on your site to rank your business for related local searches.
Having a Google Business Profile also allows visitors to contact you or request directions at the click of a button from mobile or desktop.
Every business, small or multi-location, needs to implement a local search engine optimisation (SEO) strategy in order to grow and increase its customer reach. In our local SEO guide, we will explain what local SEO is, why you need it, and how it can improve the visibility of your website and improve business awareness.