Dental SEO Agency

When prospective clients search for keywords that are relevant to the products or services that you provide, they’ll be presented with a large number of web pages as results. 

Search engine optimization is typically referred to as the collective efforts to help a page rank higher for those queries. In turn, this brings in more traffic and more relevant traffic depending on how it is optimised. 

Dental SEO is a search engine optimisation strategy used to increase search engine rankings for Dentists.

If you search for “dentist” and Google shows search results which typically include a Google Maps Pack which includes a list of practices then your business can benefit from a Dental SEO campaign.

Keyword research for Dentists will reveal the search terms patients use to find Dentists like yours, along with data suggesting how many searches there are for those terms.

SEO is a strategy to earn organic traffic and visibility on a national and global scale, whereas local SEO is an attempt to earn this visibility in a certain location.

Google indexes information about local businesses and presents them above the organic search results. This is called the maps pack and it is a great way to attract patients in the local area.

Both use many of the same techniques but Local SEO uses extra techniques such as Google Business Profile Optimisation, attracting reviews and building local citations.

Google Business Profile is a free tool which Dentists can use to manage their online presence on Google Maps and Search.

Dentists can add all their essential information including opening hours, business description and business contact detail (NAP), areas you serve, your business category, photos, posts about updates, deals and events.

Google uses the information in your Google Business Profile and from pages on your site to rank your business for related local searches.

Having a Google Business Profile also allows visitors to contact you or request directions at the click of a button from mobile or desktop.

This entirely depends on the reach of your business which depends on your business type. Ask yourself, who is going to be using my products and/or services and where are they?

If you have a physical presence, i.e a shop, restaurant, or bat etc. and you’re looking to increase your footfall, then a local SEO strategy is best suited for you.

As dentists are typically aiming to attract and retain customers within a certain area, you will most likely benefit the most from adopting a local SEO campaign and localised strategies.

If you’re not sure, we’ll closely assess this during initial talks with an audit. It might be that paid avenues, such as Pay per Click (PPC) are better suited for your business. Or, even super local SEO management, such as Google Business Profile and citation management services may generate the results you need.

A number of techniques are used to improve your rankings in local search results. These include Google Business Profile optimisation, Citation management, Reputation monitoring, Local PR coverage, Mobile Optimisation and Content creation.

All of these combined will help your business rank higher in the search engine results and in the local pack.

1. Proximity

This is how close your business is to the searcher. Search engines will show businesses that are within a certain radius. Technically speaking, Google uses the IP address of the device to identify relevant and local businesses to show the user.

2. Relevancy

Relevancy is one of the most important factors for local SEO rankings. Google aims to provide the most relevant information to the searcher, so it is important to understand what your customers are searching for and to know what you want your business to rank for. 

3. Prominence

The prominence of a website is how well known it is across the internet. Prominence is grown through reviews, sharing your business details such as the name, address and phone number (NAP) or web address across the web. The more you do this, the more Google trusts your website is an authentic and trustworthy business and therefore your website will be ranked higher.

Citations are essentially business listings on online directories, this helps you to show search engines that your brand is trusted, as other sites are now mentioning the business. Brightlocal’s citations tracker is simple and easy to use, showing you opportunities for directories you aren’t listed on, and helping to grow your brand’s trust and awareness online. 

For search engines to trust your sites and therefore rank you high, they must see that any details provided about your company match your website. So you want to make sure that your phone numbers, address and email address have no inconsistencies. Brightlocal’s citations track also shows you any irregularities in your business information that is displayed on these sites.