eCommerce Marketing - everything5pounds

300% More Sales in Four Months

Everything5Pounds (E5P) is an eCommerce store selling clothes and accessories. Every item, from shoes to dresses to handbags are just £5.

With online retailers facing the challenge of being seen on the internet and the increase in competition, stores have a real challenge to get their products seen in this competitive market. Tillison Consulting started working with everything5pounds in 2011 and using an integrated digital marketing campaign including Pay per Click search campaigns, SEO and Social Media have propelled the company to a dramatic upturn in business that resulted in them having to move to bigger premises twice and to upgrade their server four times to cope with the huge increases in sales.

eCommerce Digital Marketing Strategy

From the beginning, everything5pounds had a clear strategy to become a major player in the online fashion market. They understood that Digital Marketing was essential to help them reach their goals, had run campaigns internally and had been relatively unsuccessful. Initially, traffic was driven to the site using Google AdWords and a steadily increasing Facebook fan base.

Hiring Pay Per Click Team at Tillison to manage the Google AdWords account improved results dramatically within a few weeks with traffic increasing fourfold to nearly 20,000 visitors per day. The dramatic improvement in performance and sales continued on a steep upward curve with the Cost per Conversion decrease by 24% as campaigns were further optimised.

179% increase in Organic Traffic Sales, 1million Facebook Fans

To complement the AdWords campaign, Tillison began to manage Social Media activity to better represent the brand and to engage and grow the audience. The Facebook account was active with around 8,500 fans, but had little engagement or interaction. After two years of promotions, engagement and Social PPC campaigns the magical 1million Facebook fans was achieved and this shows no sign of abating.

Twitter was adopted as a more proactive strategy later in the campaign, quickly gaining 15,000 followers through a combination of Posts/Tweets, Adverts, promotions and Promoted Posts/Tweets.

Tillison added SEO Management Services for everything5pounds, steadily increasing organic website traffic by millions of visitors (106% overall) by improving the rankings for a range of carefully selected, sales-driving search terms. In the highly competitive online retail market this represented huge increases in sales and an excellent return on the investment.

  • 24%

    Lower CPA

  • 179%

    More Organic Sales

  • 1.1m

    Facebook Fans

  • 15,000

    Twitter Followers

We're so proud of the huge success we've achieved with this project and to work with the team at everything5pounds. That success has been achieved through a balanced strategy, with investment of time, effort and budget across different digital platforms which complimented one another, each contributing huge increases in website traffic and sales.

Mark Tillison MD, Tillison Consulting


everything5pounds is a high-growth online fashion retailer with an eCommerce store selling clothes and accessories for just £5.

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