Event SEO Agency
Use our proven experience to drive high intent traffic to your events website.
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Spend more time planning your event and let us handle all of your digital marketing needs
We're specialists in SEO for Events
Our Event SEO Agency team has proven experience in delivering excellent results for events-related companies and companies planning events. We improve website traffic, generate leads and increase your event footfall.
We want to be part of your event's success
Increase Your Event Footfall with our SEO Services.
We know what it takes to showcase your business to potential clients in an increasingly competitive market. Our strategies ensure you're seen in the most relevant places, attracting potential clients to your website and boosting your bottom line.
Whether you’re looking to increase ticket transactions, increase revenue or promote your event, Events SEO Agency will be sure to help you!
Our Event SEO Agency Services
Whether you are an events company or a company hosting an event, it’s important to work with an agency that knows the events industry inside out.
Whether you are hosting a private, corporate, charity or even an open day event we have a wide range of services that will help you to get the results you are looking for.
After your initial consultation, our experts will implement an SEO strategy tailored to you. This could include
The Four Pillars Event SEO Success
Search Engine Optimisation campaigns comprise four key pillars, each critical to delivering improvements in visibility and driving traffic to an Events page or website.
Critical to SEO success, technical SEO addresses the crawlability and clarity of your data for search engines.
On Page Optimisation
From strategy to optimisation of meta titles, descriptions, alt tags, heading tags and internal linking - on page optimisation is critical to success
Link Building Service
To rank in competitive markets, earning and building good quality, relevant external links to your pages and content is essential
Content Creation and Optimisation
Research, strategy and roll-out of optimised page copy and content to attract customers at every stage of their search journey
Our Event SEO Agency Fundamentals
What to expect from Event SEO services
What you’d expect from a successful events SEO agency is to first carefully consider your current ranking, search volume and search intent to establish priorities and measure progress.
Analysing what your site ranks for, the search volume and the value of that traffic to your business helps us prioritise SEO work – quick wins, balanced with long term investment
A crucial part of any SEO project is to get the foundations right. We’ll work with your online platform to ensure the front and backend of your site supports the ranking strategy.
Google Search Console
We’ll configure Google Search Console for the best results and manage error reports, XML sitemap configuration to maximise crawlability and indexability of your events site.
Your content matters. We discover the search terms your site should rank for and optimise your product pages, categories and posts to maximise visibility and traffic.
External link building
For those competitive search terms, we’ll need to build or earn high-value external links to your product and category pages to outrank competing content.
Website platforms can be complex beasts and create all sorts of traps for search engine bots – often enough to thwart and confuse and kill your ranking strategy.
We’ve got your technical SEO for events pages covered.
Meta Data Optimisation
Meta titles, descriptions and image alt tags are all incredibly important for SEO but are often overlooked. We’ll take care of those for you, making sure they’re optimised for your target search terms.
We research your and analyse your competitors’ sites, uncover their weaknesses, and develop strategies to exploit them.
Our Event SEO Agency Promise
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Event SEO Marketing FAQ
SEO is the process of improving the quality and quantity of website traffic from search engines. It targets unpaid organic traffic only. While there may be expenses for online businesses using an Event SEO Agency, it costs nothing to rank your online store organically in the search engine results, your only investment needs to be time and the understanding of Event SEO techniques.
SEO is very cost-effective, but it is a slower process that requires continual maintenance.
PPC (Pay Per Click) covers a wide variety of paid advertising opportunities which SEO (Search Engine Optimisation) cannot cover. Broadly speaking, there is no direct comparison.
However, a Paid Search is a similar strategy to SEO. In a Paid Search campaign, the advertiser is bidding and paying for clicks on ads at the top of the search results. With SEO, pages are ranked in the organic listings.
PPC campaigns also include Facebook Ads, YouTube Ads and Google Display Ads, amongst others, none of which compete with an SEO strategy directly.
In summary, the most successful eCommerce Marketing strategies;
- Use a combination of PPC campaigns for top-of-funnel audience reach and engagement, along with a Content / SEO strategy.
- Use a combination of Paid Search Campaigns, Google Shopping and SEO to get rank category and pages, attracting clicks and visitors when they’re more likely to buy.
A crucial reason why SEO and PPC integration works so well is that they are both heavily dependent on keyword optimisation to surface for related searches.
Google search and Google shopping campaigns are led by keywords. They are used for bidding on search terms (queries), as well as playing a big part in optimisation for your ad rank. SEO landing pages are optimised for the best and most relevant keywords to capture organic traffic.
Both SEO and PPC use high intent keywords to capture traffic that is most likely to convert. The similarities in both make SEO and PPC integration very achievable.
It is worth noting that only Google search and shopping ads are keyword driven. Display ads, remarketing and other types of Google advertising are led by other factors.
As we’ve mentioned already, PPC campaigns can generate immediate results for online stores. Working alongside SEO, paid advertisers can utilise profitable keywords, with the aim of optimising landing pages. This will enhance visibility and traffic for immediate PPC results, as well as for longer-term SEO gains.
When customers, prospective or existing, want to attend an event, what do they do?
In the digital age, they turn to an internet search to explore the options available on the market. When they do this, you will want your page to appear at the top of the search results. If your page doesn’t, they’ll click through to your competitors and make a purchase with them instead.
Keyword research for events reveals the search terms users use to find businesses like yours and the events they’re interested in, along with data suggesting how many searches there are for those terms.
SEO is a strategy to earn organic traffic and visibility on a national and global scale, whereas local SEO is an attempt to earn this visibility in a certain location.
Google indexes information about local businesses and presents them above the organic search results. This is called the maps pack and it is a great way to attract patients in the local area.
Both use many of the same techniques but Local SEO uses extra techniques such as Google Business Profile Optimisation, attracting reviews and building local citations.
Google Business Profile is a free tool which Colleges can use to manage their online presence on Google Maps and Search.
Colleges can add all their essential information including opening hours, business description and business contact detail (NAP), areas you serve, your business category, photos, posts about updates, deals and events.
Google uses the information in your Google Business Profile and from pages on your site to rank your business for related local searches.
Having a Google Business Profile also allows visitors to contact you or request directions at the click of a button from mobile or desktop.
Our team will confirm the potential budget you could spend for each campaign and a realistic ROI you can aim for.
Typically, a law firm might spend between £1,000 and £1,500 per month on marketing services and media budget, but that does depend on the size of the area the practice serves and the number of products and services which need marketing.
Yes, our team will provide you with regular reports of the progress of your campaigns and you’ll have access to our project management system. This way, you’ll be kept in the loop about all the work we do and how everything is performing.
The short answer is no. In today’s Google algorithm there is no ranking benefit in including keywords in your domain name, but you should consider the “clickability” of your domain name, which could increase the CTR rather than the rankings.
The volume of internal links to a page helps search engines understand which of your pages are the most important on your site.
The anchor text used to link to pages indicates what a search engine might rank that page for.
Yes, posting great blog content can help your SEO strategy.
Firstly, creating optimised blog content can rank those pages in Google and attract traffic to your site. This content is often much easier to rank than your sales pages, which are typically much more competitive.
Secondly, linking relevant, content to support your sales pages helps a search engine understand your depth of knowledge and expertise.
Page meta titles and descriptions and image alt tags, for example, help search engines understand what a page is about and what it might consider ranking that page for.
Find out how we scale Events
Rank higher than your competitors on search engines when someone performs a local search. Master search marketing with us.
Our experienced specialists will significantly improve your return on investment through pay-per-click ads management.
Understand your website traffic and improve the customer interactivity, performance, and revenue of your site.
Our expert team of web designers will create the perfect online platform that will help boost your bottom line.