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We will further explain the processes of our charity marketing sector services and answer any questions you have.
Our digital marketing agency for charities works to increase brand awareness, increase volunteer intake and funding. We understand your business, the goals you want to achieve and how to achieve them.
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We build beautiful Charity websites that convert more visitors in to donations and volunteers.
Tillison Consulting, a digital marketing company, is at the vanguard of the digital marketing industry – aiming to scale ambitious businesses through knowledge and collaboration. Based in Cowplain, Hampshire, Team Tillison has worked with many dentists to significantly improve their digital results.
Priding themselves on having an organic approach to digital marketing and producing high-quality results, Team Tillison has generated in excess of £30 million in sales for their clients globally, and shows no signs of stopping.
Tillison Consulting has a great team of dynamic digital marketing specialists who proactively research new techniques, resources and avenues to ensure their clients are aware of every opportunity for improvement possible.
Whether you are looking to improve your Google ranking, optimise your brand’s profile amongst your target audience or increase sales and improve lead generation, Tillison Consulting can help you.
Portsmouth Hospitals NHS Trust approached us to help increase registrations for a medical trial.
After gaining a good understanding of the trial and the type of end-user that the NHS trial team was trying to engage with, our PPC Specialists assessed the different possibilities for the Trust to promote the LASER Trial.
We ran a paid social media campaign for them, and it was viewed as a tremendous success. Here’s what was achieved:
Want to find out more? Check out the full case study here.
What to expect from Charity Digital Marketing Agency
Every charity has unique objectives and goals. By understanding your brand inside and out, we establish a marketing campaign and strategies to acquire more patients.
We use targeted, location-based search engine campaigns to get your messaging in front of the right people.
Our team of experts are highly skilled when it comes to driving relevant traffic to your site and optimising it for conversions.
We will write keyword-rich copy that is engaging and informative, allowing your services to truly shine.
The best brands are the ones people trust. We create specialist charity brand campaigns to boost your brand authority and credibility.
Our work doesn’t end when we’ve set up your campaign. We measure and scale campaign performance; making constant refinements for the best results.
Our dedicated digital marketing team for the charity sector have excelled for many charities and non-profits. We only set up campaigns that we strongly believe will exceed your expectations and provide you with the returns you need. Our marketing methods are strategic and thought out with your goals at the forefront of any decision.
Our charity marketing team will provide a realistic outcome and timescale for your budget, and work hard to make sure you understand the progress on your project and the results we’re achieving.
Your Charity Digital Marketing Journey Starts Here!
Fill out this quick form and one of our specialists will be in touch as soon as possible.
We will further explain the processes of our charity marketing sector services and answer any questions you have.
If you can’t find an answer to your question, please get in touch.
There are plenty of reasons why your charity will benefit from digital marketing.
For one, ad campaigns will increase awareness of your brand among your target audience. You can also adapt your marketing approach depending on your results, the time of year and more to achieve the best results. This is where marketing for charity is advantageous – we know the charity sector inside out, and we can implement the changes necessary to increase enrolments.
Your website is obviously vital when it comes to marketing for charities, but you have to drive the right traffic to it. Search engine optimisation (SEO) and ad campaigns on search engines and social media channels will help you achieve this. However, these take specialist knowledge and a considerable amount of time, so why not hire a specialist agency to do it for you?
Absolutely. By running PPC for charity campaigns with a dedicated charity marketing agency, you can increase the number of people visiting your sites.
Charity SEO services are a number of techniques used to improve your rankings for local, national and even international, searches.
These could include Google Business Profile optimisation, Citation management, Reputation monitoring, Local PR coverage, Mobile Optimisation and Content creation.
All of these combined will help your website rank higher in the search engine results and in the local pack.
SEO for charities presents a number of incredibly powerful opportunities. Of course, some charities can rely on attracting relevant interest from the nearby area. A local SEO strategy will help charities tap into a local audience. By increasing the visibility of your brand in search results, you will attract more of your audience to your website, and boost the number of visits and conversions.
Keyword research for charities will reveal the search terms people use to find charities like yours, along with data suggesting how many searches there are for those terms.
Google Business Profile is a free tool which charities can use to manage their online presence on Google Maps and Search.
Charities can add all their essential information including opening hours, business description and business contact detail (NAP), areas you serve, your business category, photos, posts about updates, deals and events.
Google uses the information in your Google Business Profile and from pages on your site to rank your business for related local searches.
Having a Google Business Profile also allows visitors to contact you or request directions at the click of a button from a mobile or desktop.
As one of the most effective forms of advertising, with PPC you will only pay each time one of your ads is clicked on. Done right, a good PPC for charities campaign will help boost your brand awareness, increase website visits and improve conversions.
There’s no simple answer to this other than, “it depends”.
Pay Per Click (PPC) works beyond Paid Search – across a huge display network where banner ads can be displayed, for example. SEO can’t compete with that directly.
However, comparing paid search with SEO, there are pros and cons to each;
– you pay for every click with PPC, but organic clicks are free
– PPC can deliver traffic almost immediately, whereas SEO takes time and investment to build and create a solid return
– the ROI from SEO typically outweighs that of PPC
In our experience, there is typically room for both within a Digital Marketing Strategy and those businesses which dominate their market invest in both.
Yes, our PPC management team also has experts who manage Microsoft Ads and social media campaigns, so if you want to expand your advertising campaigns beyond Google Ads, speak to our experts today. If you’re not sure which type of paid advertising is best for you, we can provide you with advice as to what will work best for your business and goals.
Without optimising your campaigns, your ads will not be relevant to your audience and will not be visible in the search results. This optimisation may need to be tweaked slightly as Google Ads campaigns don’t exist in a vacuum – things can affect how they perform, so we’re constantly checking and thinking of new ways to improve them.
Yes, as part of the wider user experience signal used by search engines.
Google (other search engines are available) stated way back in 2010 that “Like us, our users place a lot of value in speed – that’s why we’ve decided to take site speed into account in our search rankings“.
And even if page speed weren’t a ranking factor, it is most certainly a factor in increasing conversion rates, and getting you more leads and sales.
So yes, you (or we) should work hard to optimise your WordPress site’s page speed.
There are numerous factors which affect website speed. Disregarding elements which might slow the load time on specific pages, elements which might impact page speed across an entire site are;
Yes. There are many studies which confirm that page speed has a direct impact on conversion rates – the percentage of visitors who complete the goal (a form completion, an eCommerce purchase, a registration). Conversion Rate of course impacts the quantity of conversions your site receives (see Conversion Rate Optimisation) and significantly, the Cost per Conversion (or CPA) in a Google Ads campaign.
WordPress page speed optimisation can;
– increase the number of conversions (leads, sales) you generate through your website
– lower the cost of each lead generated through Pay Per Click Ads
– help scale paid ad performance. With a higher conversion rate, you can afford to bid more. Bidding more increases visibility and clicks. Increasing clicks increases conversions.
Find out what else we can do for you
Our experienced specialists will significantly improve your return on investment through Google Ads management.
Our web team creates beautiful websites that convert more visitors in to customers
We understand the science of CRO – what it takes to convert more visitors in to donations and volunteers, typically 2x more!
Connect with us
First Floor
33 London Road
Cowplain
Hampshire PO8 8DF
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