Our team of experts have proven experience in delivering excellent SEO results for charities. Through Search Engine Optimisation we can improve website traffic, generate leads and search engine rankings.
We want to be part of your charity's cause.
We know what it takes to showcase your charity’s cause to potential donators in an increasingly competitive market. Our Charity SEO Agency ensures you’re seen in the most relevant places, attracting potential volunteers and donators to your website and boosting your bottom line.
By working with you to understand your goals and objectives, we will:
No matter what type of non-profit organisation you are, it’s important to work with an agency that knows the charity and the cause inside out. No matter what your charity is supporting we have a wide range of SEO Services for Charities that will help you to get the results you are looking for.
After your initial consultation, our experts will implement a strategy tailored to you. This could include:
Use our tried and tested methods to get your Charity website found locally and drive more website visitors.
Can you afford to miss out?
We want to be part of your success
After carefully considering your charity’s current search position, volume and intent, we identify the target keywords that will help increase your site’s ranking.
Your chances of obtaining high rankings are boosted by implementing an improved site structure. This also enhances user experience.
We build a strong charity-relevant content strategy to help establish your position. Whether you’re looking for blog posts or infographics, or a new landing page, we’ve got you covered.
By crafting a network of relationships with the right media contacts, we place your charity in the hearts of your target audience. This boosts your online presence and positively impacts your SEO success.
Your authority is bolstered by our specialists earning valuable links from external sites to your web pages. After analysing your current link profile, we establish relevant opportunities.
At Tillison Consulting, we have a team dedicated to providing SEO solutions for charities. We have produced exceptional SEO results in a range of sectors. We only action campaigns that produce excellent results and go above and beyond your expectations.
From the first meeting, we will be upfront, honest and realistic. We work alongside you so you know how your project is progressing and what results are being achieved.
If you can’t find an answer to your question, please get in touch.
You can promote your charity in many ways!
To bring more relevant traffic to your website, one highly effective way is to increase your site and page rankings in search engine results. Search engine optimization (SEO) is a great way to increase your organic traffic.
This can also be achieved by increasing the number of touchpoints in your strategy to build awareness and reach. Building a strong social media presence and providing valuable information and content through your platforms is another great method.
Of course, this is just the tip of the iceberg. If you’re interested in learning which strategies would be best for your charity, and how we can help, get in touch!
Most digital marketing strategies are effective for charities as long as they are implemented, monitored and optimised effectively.
Your website is the information point for your charity and the higher you appear in search results for your charity’s work, the better.
A well-optimised website is the best place to start improving your marketing initiatives. You will see a better return on other effective marketing channels, such as PPC and SEO if your website clearly communicates your products and services, is easy to navigate and features consistent branding.
Yes, our team will provide you with regular reports of the progress of your campaigns and you’ll have access to our project management system. This way, you’ll be kept in the loop about all the work we do and how everything is performing.
Local SEO, and well-maintained technical SEO, for charities, present a number of incredibly powerful opportunities. As a charity, you will rely on attracting donators from nearby areas. A local SEO strategy will help you reach that local audience, increase the traffic to your website and increase the number of clients.
It’s definitely worth it!
Google Business Profile is a free tool for businesses to manage their online presence on Google Maps and Search. Charities can add all their essential information including opening hours, description and contact detail (NAP), areas you serve, your charity’s category, photos, and posts about updates and events. Google uses these to rank your business for related local searches.
Having a Google Business Profile also allows visitors to contact you or request directions at the click of a button from your mobile or desktop.
There are many ways you can improve your site’s SEO, for instance, user experience is one of Google’s ranking factors you can improve this in a variety of ways such as fixing technical issues, and making your website works on both mobile and desktop (responsive site,) and also making sure the page speed is quick.
Building relevant content that’s keyword rich and linked to internal and external domains is also another way to optimise your site.
If you’re a local charity it can help to build your Google Business profile, and by building citations and location-relevant content you can help to build location signals, so that if a user is to search “charity near me” you’ll be more likely to show in local searches and Google’s Map Pack.
The short answer is no. In today’s Google algorithm there is no ranking benefit in including keywords in your domain name, but you should consider the “clickability” of your domain name, which could increase the CTR rather than the rankings.
The volume of internal links to a page helps search engines understand which of your pages are the most important on your site.
The anchor text used to link to pages indicates what a search engine might rank that page for.
Yes, posting great blog content can help your SEO strategy.
Firstly, creating optimised blog content can rank those pages in Google and attract traffic to your site. This content is often much easier to rank than your sales pages, which are typically much more competitive.
Secondly, linking relevant, content to support your sales pages helps a search engine understand your depth of knowledge and expertise.
Page meta titles and descriptions and image alt tags, for example, help search engines understand what a page is about and what it might consider ranking that page for.
There’s no simple answer to this other than, “it depends”.
Pay Per Click (PPC) works beyond Paid Search – across a huge display network where banner ads can be displayed, for example. SEO can’t compete with that directly.
However, comparing paid search with SEO, there are pros and cons to each;
– you pay for every click with PPC, but organic clicks are free
– PPC can deliver traffic almost immediately, whereas SEO takes time and investment to build and create a solid return
– the ROI from SEO typically outweighs that of PPC
In our experience, there is typically room for both within a Digital Marketing Strategy and those businesses which dominate their market invest in both.
Optimising image alt texts and image descriptions can help with on-page optimisation – helping your page or post rank higher – but can also help surface images in Google Image search and land your site some free traffic too!
Keyword-rich URLs are typically the default standard in a WordPress site but may need some optimisation.
SEO Friendly URLs may be an important part of your SEO project, but possibly not a critical priority.
A number of techniques are used to improve your rankings in local search results. These include Google Business Profile optimisation, Citation management, Reputation monitoring, Local PR coverage, Mobile Optimisation and Content creation. All of these combined will help your business rank higher in the search engine results and in the local pack.
SEO is a strategy to earn organic traffic and visibility on a national and global scale, whereas local SEO is an attempt to earn this visibility in a certain location. Google pulls in information about businesses and presents them above the organic search results. This is called the map pack and it is a great way to attract local customers. Both use many of the same techniques but Local SEO uses extra techniques such as Google Business Profile, generating reviews and building citations.
Local content is extremely important for local SEO. Blog posts about what your company is doing, like special events, are only one part of the story. While these are important, linking other types of content like a Google Maps widget to your website helps users to see exactly where you are, and shows Google that you’re putting your location at the forefront of your business.
You can also optimise your page, putting location keywords in meta titles, meta descriptions, image alt tags and even headings and the URLs for your landing pages. This also shows the importance of location to your business, helping it to rank on local searches. Be careful to avoid keyword stuffing, though, as this can have a negative impact on your rankings. All content on your site should sound natural
Find out what else we can do for you
Rank higher than your competitors on search engines when someone performs a local search.
Our experienced specialists will significantly improve your return on investment through pay-per-click ads management.
Understand your website traffic and improve the customer interactivity, performance, and revenue of your site.
Our expert team of web designers will create the perfect online platform that will help boost your bottom line.