Get Your Charity PPC Growth Plan Now
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Whatever your Charities marketing goal, we'll get you there
74% of brands say that PPC is a huge driver for their business.
With the right strategy and implementation, a well-targeted pay-per-click (PPC) campaign can attract your ideal customer and significantly increase sales through your website.
We want to be part of your success
As a PPC agency that thrives on success, our specialists have years of experience in delivering fantastic results for charities across all sectors.
Our Google Premier Partner status means that we have proven ad skills and expertise in running successful PPC campaigns. We have met the high spend requirements set to achieve this accreditation, delivering tremendous revenue growth for our clients.
With the right strategy and implementation, a well-targeted PPC campaign will;
Our PPC campaigns span across all sectors of digital marketing to increase reach and awareness for your Charity. These include:
What to expect from our PPC experts
We know that every Charity has its own objectives and goals. By understanding your brand, audience, and competitors, we establish a PPC strategy to acquire more potential volunteers.
Our Charity PPC specialists continually identify the high-intent search terms to drive clients to your site, right when they need a charity like yours.
Crucial to successful PPC performance, your campaign will get the best possible return through targeting the right audience with the right ad at the right time.
Our work doesn’t end when we’ve set up your campaign. By implementing PPC conversion tracking to track calls and lead forms, we measure and scale campaign performance.
We will write keyword-rich copy that is engaging and informative. Creative ads will represent your Charity and are appropriately tailored to your target audience, giving your campaign the greatest chance of success.
Our Charity PPC team is an extension of your team – our greatest successes are achieved through collaborative relationships with our clients. This ensures you have as much information about the campaigns as you need.
Discover how we can boost your return on investment
Setting up a pay-per-click campaign is a great way to increase relevant traffic to your website, but how do you know whether it’s going to bring you the success you are looking for or not?
As every click costs your business money, you need to ensure that the investment can be justified and to help you to do this we have developed an ROI calculator below that gives you a great understanding of whether this investment will pay dividends or not.
How much do you currently spend a month on pay per click ads? If you haven't started advertising as yet, just test out a number. Once you've entered all other metrics below, come back to see how a different budget affects profit.
How much are you willing to pay for a click? If you're not sure, you can always use the Google Keyword Planner for help estimating your CPC for search ads.
How often does a website visitor convert into a sale/lead or enquiry? Use Google Analytics data to get this figure or use the industry average of 2%-4%
What is the average order or sales value of every customer transaction? Or put another way, how much is a client worth to you.
Discover the average rate at which you convert leads (or website users) into sales or enquiries.
Want to save your results to review them at a later stage?
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277 Applications through Google Ads
Our PPC experts helped our Training Provider client’s applications dramatically increase. We can do the same for you.
No matter how large or small your charity is, or whatever sector you operate in, we treat every business with the same respect. We will:
If you can’t find an answer to your question, please get in touch.
There are plenty of reasons why your charity will benefit from digital marketing.
For one, ad campaigns will increase awareness of your brand among your target audience. You can also adapt your marketing approach depending on your results, the time of year and more to achieve the best results. This is where marketing for charity is advantageous – we know the charity sector inside out, and we can implement the changes necessary to increase enrolments.
Your website is obviously vital when it comes to marketing for charities, but you have to drive the right traffic to it. Search engine optimisation (SEO) and ad campaigns on search engines and social media channels will help you achieve this. However, these take specialist knowledge and a considerable amount of time, so why not hire a specialist agency to do it for you?
Absolutely. By running PPC for charity campaigns with a dedicated charity marketing agency, you can increase the number of people visiting your sites.
Charity PPC services use a number of techniques to improve your charities awareness.
PPC ads allow you to target your ideal customers.
Aside from keywords, PPC ads also offer targeting options like past online activity or demographics. PPC ads are also great for retargeting campaigns that target visitors who didn’t purchase after landing on your site the first time.
SEO for charities presents a number of incredibly powerful opportunities. Of course, some charities can rely on attracting relevant interest from the nearby area. A local SEO strategy will help charities tap into a local audience. By increasing the visibility of your brand in search results, you will attract more of your audience to your website, and boost the number of visits and conversions.
As one of the most effective forms of advertising, with PPC you will only pay each time one of your ads is clicked on. Done right, a good PPC for charities campaign will help boost your brand awareness, increase website visits and improve conversions.
Find out what else we can do for you to grow your business
Our experienced specialists can help you to significantly improve your return on investment through Google Ads Management.
Gain traffic and increase sales for your eCommerce store through a Pay Per Click campaign, optimised by our team of Google Shopping Experts.
By adding a Microsoft Advertising campaign to your strategy, you can drive high intent traffic to your website and boost sales and enquiries by up to 15%.
Our PPC specialists can help you accelerate brand awareness and generate sales and leads through effective social campaigns.