Providing letting and property management services to landlords and tenants across Southampton and the surrounding areas, Belvoir Lettings Southampton is an independently owned franchise of Belvoir Lettings, an award-winning UK lettings and estate agents. We were approached by the Managing Director of Belvoir Lettings Southampton to help him produce a digital marketing strategy and to find a partner to work with that understood his business goals.
Belvoir Lettings Southampton’s Managing Director Brian Linehan knew that traditional marketing techniques were not getting him the results that he needed for his business. After first speaking to our Business Development Manager at Tillison Consulting, Brian met with our SEO Specialists to plan a strategy which matched his budget.
The overall strategy was to improve the visibility of Belvoir Lettings Southampton’s website through Search Engine Optimisation (SEO). In the initial consultation with Brian it was agreed that we would target a small number of keywords that already featured in Google rankings, albeit on page 4 or below, and which would also attract local search traffic to the website. The search terms chosen were location-specific, critical for an Estate Agents SEO project, and our Specialists knew that by improving these rankings we would generate additional traffic to the website and ultimately more enquiries and sales for Brian and his team.