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January 2021 Round-Up

January 2021 update

Well what a start to the year! Not to be outdone, 2021 has picked up where 2020 left off. A renewed national lockdown has seen the now all too familiar setting of working from home for Team Tillison.

While life as we know it has yet again come to a halt, we know that the digital marketing world never sleeps. So we’ve continued working at full speed to produce excellent results for our clients.
Here’s what we’ve been up to at the start of 2021.

Everything you need to know about AI for SEO

In the ever-evolving world of digital marketing we are constantly on the lookout for new trends and technologies that may enter the fray.

Artificial intelligence (AI) is one of many technologies which have crept into the digital marketing world in recent years. Our first blog of the year investigates its current role in SEO, from content creation to local citations, and how marketers should be utilising such technologies in 2021.

The last thing you’ll want to find are 404 pages, but the fact is no website is immune. With new content on your website taking precedence, older content (and its links) tend to fall by the wayside.

While it’s great to have new and exciting pages on your site it’s crucial to discover and fix old and broken links before they are discovered by a user. Luckily we’ve got a handy guide on how to do just that, offering actionable strategies for isolating and resolving broken links before new visitors land on the page.

Optimising your Google Shopping product titles

With the high street in full shutdown, online shopping has taken centre stage for commerce. As most online shoppers are using Google Shopping, retailers have too turned their shift to the service making it increasingly competitive.

You’ll need to stand out from the crowd and get your ad noticed. How can you do this? By optimising your Google Shopping products. We’re on hand with 5 helpful tips to make your title count and drive traffic to your online store.

Online Digital Marketing Training

We’ve had tremendous success with our training services. Our specialists have been delivering excellent bespoke training for businesses looking to learn more about digital marketing.

Whether you’re looking to discover more about the world of SEO or wanting to use social media more effectively, we’ve got you covered. With it being online-based, we can deliver training straight to your home or office. Why not learn something new this year with one of our courses?

What’s next?

As we look ahead optimistically to the gradual easing of restrictions, the team at Tillison continue to work efficiently with our clients. As always we are constantly on the lookout for the most up-to-date trends in the industry so keep an eye out on our social platforms for the very latest news, as well as helpful tips and tricks.

Finally, we’d like to wish everyone all the best for an excellent 2021. Here’s to hoping for a slightly less chaotic year ahead.

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