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PPC Tips

PPC strategies and tactics to increase ROI from AdWords, Bing Ads, Facebook Ads, Instagram Ads and Twitter Ads. Pay Per Click is the fastest way to attract the right traffic to your site and to increase leads and sales.

Bing Ads URL Auto-Tagging Has Finally Arrived

Update to Google Shopping Feed Specification

As I’m sure you are aware there have been a number of changes over the last year or so to...

PPC Tips eCommerce Marketing Strategy

Don’t Damage Your Data: Use The AdWords Ad Preview Tool

The Ad preview tool is a really useful way to check on the performance of your ads on Google but...

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Google Page Layout Algorithm Update Penalises Ads Above The Fold

A little while ago Google announced that they were making a change to their page layout algorithm. It’s point is...

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AdWords Interest Categories Display Targeting

Google is constantly changing the way they allow you to target your display marketing. The most recent change is Interest...

Google Ads Tips PPC Tips

Video: AdWords Search Term Reports

Our PPC Specialist presents a quick guide to show how to successfully use Search Term Reports in your Google AdWords...

Google Ads Tips PPC Tips

Video: Understanding AdWords Impression Share

In order to understand impression share you must first understand how consumers behave online. Below is a video guide which...

Google Ads Tips PPC Tips

PPC. Say What?! A Guide To PPC Terminology

We chat Pay Per Click here at Tillison all day every day, to us it is second nature but we...

Google Ads Tips PPC Tips

How to Improve ROI with AdWords

5 ways in which Adwords can help to improve your return on investment.

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