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PPC Tips

PPC strategies and tactics to increase ROI from AdWords, Bing Ads, Facebook Ads, Instagram Ads and Twitter Ads. Pay Per Click is the fastest way to attract the right traffic to your site and to increase leads and sales.

Google Shopping Product Ratings

teamtillison
August 1

Bing Ads URL Auto-Tagging Has Finally Arrived

Bing has finally listened to many Pay Per Click manager’s requests and have added in the feature which will allow...

Bing Ads Tips PPC Tips

teamtillison
July 11

Update to Google Shopping Feed Specification

As I’m sure you are aware there have been a number of changes over the last year or so to...

PPC Tips eCommerce Marketing Strategy

teamtillison
June 5

Don’t Damage Your Data: Use The AdWords Ad Preview Tool

The Ad preview tool is a really useful way to check on the performance of your ads on Google but...

Click Through Rate Tips Google Ads Tips

teamtillison
May 1

Google Page Layout Algorithm Update Penalises Ads Above The Fold

A little while ago Google announced that they were making a change to their page layout algorithm. It’s point is...

PPC Tips Marketing News

teamtillison
October 30

AdWords Interest Categories Display Targeting

Google is constantly changing the way they allow you to target your display marketing. The most recent change is Interest...

Google Ads Tips PPC Tips

teamtillison
September 17

Video: AdWords Search Term Reports

Our PPC Specialist presents a quick guide to show how to successfully use Search Term Reports in your Google AdWords...

Google Ads Tips PPC Tips

Mark Tillison
August 22

Video: Understanding AdWords Impression Share

In order to understand impression share you must first understand how consumers behave online. Below is a video guide which...

Google Ads Tips PPC Tips

teamtillison
April 10

PPC. Say What?! A Guide To PPC Terminology

We chat Pay Per Click here at Tillison all day every day, to us it is second nature but we...

Google Ads Tips PPC Tips