Top 7 Reasons Why Businesses Should Invest In SEO

Top 7 Reasons Why Businesses Should Invest In SEO

Marketing is an essential strategy for every business that aims at increasing its sales. With time, the digital market is taking over. Most buyers shop online which has made SEO the most effective marketing strategy for any business. Its popularity is rising and although some people have been making statements that it’s dead, the truth […]

Google Shopping Feed Optimisation

Google shopping feed optimisation

Google Shopping feed optimisation is crucial in any Google Shopping campaign, as it strongly influences the performance of your Google shopping campaigns. Optimising your data for Google shopping ads involves improving Product Titles, Product Descriptions and deep keyword research. In this post on optimising for Google Shopping Ads, Mark Tillison answers frequently asked questions about […]

Big Google Ad Grants Changes 2018: What You Need To Know

As of 1st January 2018, Google made major adjustments to their Google Ad Grants policies. These huge changes come with the intent of raising the standards of quality for their free advertising grants. It will affect Google’s AdWords programme for nonprofits, which serves over 35,000 organisations, that have used Google AdWords’ $10,000, no-strings-attached monthly budget. […]