To have confidence in delivering those kinds of results, sometimes it is necessary to take a step back from the clicks, tweets and the metadata and think hard about why we’re doing those things. By conducting an in-depth Strategic Marketing Review of your business, our Specialists will be able to build and optimise your digital marketing strategy to produce the most significant results.
Each strategy that we produce is bespoke to your needs and usual starts with a critical look at your business – including your product or service, customers and competitors – as well as understanding your goals, usually a quantity of leads or sales, for a budget within a given time frame.
In their initial analysis, our Specialists will establish whether your goals are feasible and if they’re confident that the desired results can be delivered. At this stage we may recommend a managed project including such areas as pay per click, social media or SEO.
We’ll start our review by asking some tough questions about your business to define your brand, products and/or services. We’ll then work hard to understand and create a profile of your target audience and what motivates them to buy from you.
Our Specialists will analyse your website and those of your competitors to make sure that the design, language, navigation, copy and images are consistent with your foundation profile, before creating a list of recommended actions to increase sales achieved through your site.
Using your business’ foundation profile once again, we’ll analyse your social media profiles to make sure that you’re using the right platforms and offer strategic recommendations for your social accounts, as well as the best activities to achieve your goals.
If properly implemented, a well-targeted pay per click (PPC) campaign can significantly increase sales and leads through your website. Our PPC Specialists will research and analyse the paid ad campaigns you’re either already running or should be running.
After establishing relevant target phrases, we will complete an analysis of your site to improve your search engine rankings. We’ll also analyse competitors’ sites which are ranked on Google’s first page to establish strengths and weaknesses which can be exploited in an SEO strategy.
Once we’ve completed your Strategic Marketing Review, our Specialists will deliver a comprehensive digital marketing strategy, tailored to your business needs and budget, to achieve your objectives within the desired timeframe.
“I wanted help and support from someone that had experience of growing a successful business – with that in mind, Mark Tillison was the ideal coach for us. The work Mark and his team have done for us has helped us to refocus our efforts on the business in areas where we can get the biggest return on investment.
Our Specialists will produce a thorough report detailing your online presence with recommendations for improvements to your website, social media profiles and search strategies.
On completion of those recommendations, we can then run campaigns for you or create a training or mentoring plan to help you execute them using your own team.
Our SEO team can provide services to help boost search engine rankings and send more relevant organic search traffic to your website.
Our experienced Specialists can help you to significantly improve your return on investment through Google AdWords Management.
Gain traffic and increase sales for your eCommerce store through a Pay Per Click campaign, optimised by our team of Google Shopping Experts.
Our Pay Per Click Specialists can help you accelerate brand awareness and generate sales and leads through effective social campaigns.