Google Ads Agency for Insurance

Our experienced Google Ads agency for Insurance create Lead Generation campaigns which deliver more leads and scale insurance brokers.


Customer reviews 4.8 out of 5

Get Your Insurance Leads Plan Now

Please provide your details below and one of our specialists will be in touch as soon as possible.

About Our Google Ads for Insurance Campaigns

Google Ads is a fantastic platform to dramatically increase leads and revenue. 90% of individuals say ads influence their purchase decisions. Online ads increase brand awareness by 80%. Our certified Google Ads Management specialists know how to maximise the potential of your campaigns.

Get your business found and get more insurance leads

The Four Pillars of Google Ads Insurance Campaigns

Insurance Google Ads campaigns comprise four key pillars, each critical to successfully delivering more website visitors and more insurance leads.

Accurate Tracking

Only with accurate Google Ads tracking and attribution can a campaign be fully optimised to generate the greatest possible return.

Accurate Targeting

To achieve the greatest campaign ROI, targeting high intent keywords in Google Search and relevant Audiences in Google Display and Video campaigns is essential.

Compelling Ads

What your ads say and how they look is as critical as the audience you're targeting. Our creative and copywriting teams create awesome Google Ads that get results.

Real ROI with Google Ads comes from optimising page copy, images and sales proposition - often greater than 2x conversion rate

Our Google Ads Services for Insurance Agents & Brokers

Google Ads covers a broad spectrum of opportunities. For insurance agents and brokers, that could mean a Local Google Ads campaign to increase local customers visiting their site, or a national Google Ads campaign targeting specific products - getting found right when customers are searching for insurance quotes.

Google Ads for Insurance Campaign Fundamentals

What to expect from our Google Ads Agency for Insurance team

Objectives & Goals

We know that every insurance business has its own objectives and goals. By understanding your brand, products, audience and competitors, we establish a Google Ads strategy to generate more leads.

Keyword Research

Our Google Ads specialists continually identify the high-intent search terms to drive customers to your site, right when they need an insurance quote.

Campaign Structuring

Crucial to successful Google Ads performance, your campaign will get the best possible return through targeting the right audience with the right ad at the right time.

Conversion Tracking

Our work doesn’t end when we’ve set up your  campaign. By implementing Google Ads conversion tracking to track calls and lead forms, we measure and scale campaign performance.

Compelling Ad Copy

We will write keyword-rich copy that is engaging and informative. Creative ads will represent your insurance products and are appropriately tailored to your target audience, giving your campaign the greatest chance of success.

Great Communication

Our Google Ads Team is an extension of your team – our greatest successes are achieved through collaborative relationships with our clients. This ensures you have as much information about the campaigns as you need.

Our Google Ads Agency for Insurance Promise

No matter how large or small your insurance business is, our Google Ads Agency for Insurance treats every business with the same respect.  We’ll manage your Google Ads account so you can reap the benefits.

As one of the UK’s best Google Ads Management agencies, we will:

Get Your Insurance Leads Plan Now

Fill out this quick form and one of our specialists will be in touch as soon as possible.

Frequently Asked Questions about Google Ads

Yes, our team will provide you with regular reports of the progress of your Google Ads campaigns and you’ll have access to our project management system as well as direct access to your own Google Ads account, of course.

Yes, our PPC management team also has experts who manage Microsoft Ads and social media campaigns, so if you want to expand your advertising campaigns beyond Google Ads, speak to our experts today. If you’re not sure which type of paid advertising is best for you, we can provide you with advice as to what will work best for your business and goals.

Without optimising your campaigns, your ads will not be relevant to your audience and will not be visible in the search results. This optimisation continues as more performance data is available, so we’re constantly checking and optimising performance.

There are a few primary types of Google Ads campaigns:

  • Search Network – these campaigns are usually text ads which show on the search results page.
  • Display Network – the ads for Google Display Network campaigns are usually images and appear when users visit other websites or apps.
  • Video – these short video ads show at the beginning or during YouTube videos.


Google Ads can be complicated and consequently, it’s really easy to get it wrong and waste your budget.

With a compelling sales proposition and optimised landing pages, yes, Google Ads absolutely works for insurance lead generation campaigns – we scaled one client from 300 to nearly 3,000 leads per month!

Yes, Google Ads does issue refunds. You’ll see regular credits in your account for invalid clicks (those which are the result of accidental clicks or of what Google considers click fraud) and sometimes for overspend if Google has spent more than the budget you set.

There’s no simple answer to how long Google Ads takes to work.

Creating a Google Ads account, configuring conversion tracking, creating campaigns and adding targeting and ad copy can be completed in a matter of hours or days.

However, optimising and scaling Google Ads campaign performance is more dependent on the amount of performance data available – in short, the faster you burn budget, the more quickly performance typically improves.

We expect to see steady improvements in campaign performance over an initial three-month period, with optimisation continuing indefinitely.

There is no direct link between organic rankings and having a paid Google Ads account.

However, there are several benefits to consider:

  • Customers often cross between channels when discovering your brand and when they’re searching for the product or service that you sell. Being present in both organic search and in paid search can have a significant impact on overall performance
  • Many of the optimisation techniques used for Insurance SEO equally support the Google Ads Quality Score (page speed, page relevance etc.) and as such, it is likely that such investment would benefit both Google Ads performance and SEO performance.

The rank (position) your Google Ads achieve for each keyword is dependent on an auction every time a user searches Google.

Ad rank is a factor of financial bid x quality score – therefore a higher quality score should increase ad rank and/or decrease the average cost you pay for each click.

There are multiple factors which make up the Google Ads Quality Score, such as;

  • Ad relevance to the search term used on Google by your customer
  • Landing page relevance to the search term – Google crawls your landing pages to check this regularly
  • The customer experience on your website – fast page load times, content layout and other factors
  • Your Historic Click Through Rate (CTR) for the keyword and the associated ad.

Within each Google Ads campaign, you can set a daily budget which is then averaged over a monthly period. The actual spend can fluctuate from day to day, but Google should never spend more than that monthly budget.

How much you will need to pay for each click will depend on the auction which runs every time a user searches Google. Whilst you can set a maximum cost per click (depending on your Bid Strategy), the actual cost required for each click will depend on the level of competition for each search term or keyword, in that user’s location.

Typically, a local insurance broker might spend between £300 and £600 per month on clicks, but it does depend on the size of the business and the area it serves.

A national campaign targeting specific insurance products could spend between £1,500 and £100,000 each month, depending on the market demand for that product, and the level of competition.

Our team can complete research for you and confirm the potential budget you could spend for each campaign and a realistic return you should be aiming for.

Related Services

How we drive insurance leads

Boost your organic website traffic and rank above your competitors. Increase free website traffic and get more insurance leads.

Our expert team of web designers will create the perfect online platform that will help boost your bottom line.

The biggest factor in insurance lead growth, focused on converting more visitors in to leads – typically more than 2x!

Page speed is a ranking factor for search engines. More importantly – faster sites convert better and deliver more insurance leads