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Paid Search Marketing

Paid Search Marketing

Increase your ROI with optimised Paid Search campaigns

As a Pay per Click Advertising Agency that loves success, our Paid Search campaign expertise means that we successfully manage over £3m spend on a variety of paid search networks including Google AdWords and Bing Ads, each year.

Our well established Paid Search team delivers quality marketing campaigns and strategies that produce amazing sales results for eCommerce stores, the NHS, Solicitors and a whole host of other successful businesses which we’re proud to work with.

Business Review

Before spending any money on a Paid Search campaign, it is critical that we have a clear understanding of your budget, your product or service and your target audience. Our Specialists will use that information to research Paid Search opportunities, and present you with an outline strategy that suits your budget and will achieve your goals.

 We would love to be part of your success

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Paid Search Marketing Fundamentals

At Tillison Consulting we understand that goals can dramatically vary depending on the business. Our Paid Search Team will start by gaining a working knowledge of your business, audience and objectives and develop a strategy to suit your needs.We will conduct extensive keyword research, both initially and throughout your Paid Search campaign. This will help us identify the highest intent search terms which will generate traffic that is more likely to convert and bring you in a great return on investment.Whether it’s AdWords, Bing or something else entirely, each Paid Search Marketing platform offers a variety of ad targeting methods. Using a clear measurement of success against agreed targets, we will build a structured campaign on the appropriate networks.The experience that users have on your landing page can have a major impact on where your ad ranks. Our Specialists will optimise the relevance and quality of your landing page, both in content and user experience, to maximise the potential of your campaign.While we strive to make your campaign successful, it’s equally important for it to be cost-efficient. To achieve that we will analyse and optimise your campaign’s performance, so that your costs remain low while your conversion rates grow.If done correctly, the use of ads to target users who have already expressed an interest in your business can be one of the most effective Paid Search Marketing tactics. We will increase your customer retention and engagement by utilising remarketing best practices.

62% increase in personal injury leads

I’ve been really happy with the results we’ve achieved in such a short space of time. The team has really engaged with our business and given us lots of feedback about the work they are doing and what we can do ourselves to improve results even further.

There are significant changes in our industry right now. The digital strategy is critical to our ongoing success. Working with Tillison Consulting gives me confidence that we can move our business forward in these challenging circumstances.

Paul Mulderrig – Managing Director, MulderrigsHow Paid Search Marketing helped Mulderrigs

Our Paid Search Agency Promise

We’re committed to a policy of honesty in all campaigns – before you spend any money, we will complete research and tell you what your campaign can realistically achieve. We will clearly outline the steps needed to achieve those goals, and work hard with you to optimise your campaigns to increase sales and lower your cost per sale.

If we are not confident of exceeding your expectations, we won’t take your project on, but we will continue to invest in research and the development of new Paid Search Marketing opportunities to increase your sales.

Related Services

Our experienced Specialists can help you to significantly improve your return on investment through Google AdWords Management.Gain traffic and increase sales for your eCommerce store through a Pay Per Click campaign, optimised by our team of Google Shopping Experts.Our Pay Per Click Specialists can help you accelerate brand awareness and generate sales and leads through effective social campaigns.By adding a Bing Ads campaign to your strategy, you can drive high intent traffic to your website and boost sales and enquiries by up to 15%.

Some of our Clients