eCommerce Digital Marketing Agency

eCommerce SEO enhances your online store’s visibility in search engine results pages (SERPs) through organic, unpaid methods. By optimising your website for search engines, you can increase both the quality and quantity of traffic to your site. Although there may be costs associated with hiring an eCommerce SEO agency, achieving organic rankings does not involve direct costs, only an investment in time and expertise in eCommerce SEO techniques.

While eCommerce SEO is highly cost-effective, it is a gradual process that requires ongoing effort and maintenance to achieve and sustain high rankings.

PPC (Pay-Per-Click) advertising for eCommerce is an online strategy designed to drive targeted traffic to your online store and its products. In this model, advertisers pay a publisher, such as Google, each time their ad is clicked.

PPC is commonly associated with paid search ads on search engines like Google, but it also extends to social media networks, websites, and other online platforms.

Did you know we are experts in Google Ads Management?

Our agency specialises in creating tailored strategies to meet the unique needs and goals of eCommerce businesses. Whether you aim to boost search engine visibility, drive sales through PPC advertising, or enhance UX (user experience) and CRO (conversion rate optimisation), our expertise and resources can help you achieve your objectives.

We work with a wide range of eCommerce platforms, including Shopify, WooCommerce, Magento, and BigCommerce. Whether you use a popular off-the-shelf solution or a custom-built platform, our team has the expertise to optimise your online store for peak performance and success.

PPC and SEO are highly complementary because both rely on keyword optimisation to drive traffic. PPC campaigns, including Google Search and Shopping ads, use keywords for bidding and ad rank optimisation. Similarly, SEO focuses on optimising landing pages with relevant keywords to capture organic traffic.

By targeting high-intent keywords, both PPC and SEO aim to attract traffic that is most likely to convert. Integrating these strategies allows for immediate results from PPC while supporting long-term gains through SEO.

It’s important to note that while Google Search and Shopping ads are keyword-driven, other ad types, like display and remarketing ads, use different targeting methods.

Combining PPC with SEO enhances overall visibility and traffic. PPC can deliver quick results, while SEO builds lasting value, making the integration of both strategies highly effective.

Choosing the right eCommerce platform involves evaluating factors like scalability, customisation options, ease of use, and integration capabilities. Consider platforms such as Shopify, WooCommerce, and Magento, and assess how well they align with your specific business needs and goals. A well-chosen platform can support your growth and streamline your online operations.

Tillison Consulting stands out with our customised strategies, proven track record, and a strong focus on client ROI. Our expertise in eCommerce marketing allows us to deeply understand your goals and deliver measurable, impactful results. We prioritise your success by crafting tailored solutions that drive growth and maximise returns.

We measure the success of eCommerce marketing campaigns using key performance indicators (KPIs) tailored to your specific goals. Key metrics include website traffic, conversion rates, sales revenue, return on ad spend (ROAS), and customer lifetime value (CLV). By tracking and analysing these metrics, we refine our strategies to ensure optimal results and continuously drive better performance for our clients.