Clinical Trials Marketing FAQs
How do you advertise a Clinical Trial?
Clinical trials can be promoted through a mix of compliant digital channels, including:
- SEO campaigns
- Google Ads
- Paid social media campaigns
The right approach depends on the trial, audience, and recruitment goals.
How do you do keyword research for Clinical Trial clients?
Keyword research identifies how potential participants search for conditions, symptoms, and treatment options.
We use this insight to:
- Target high intent searches
- Improve search visibility
- Reach patients actively looking for relevant trials
What is the difference between SEO and Local SEO?
SEO focuses on improving visibility nationally or internationally.
Local SEO focuses on attracting patients within a specific geographic area, often through Google Maps results.
Both approaches can be effective depending on the trial location and recruitment requirements.
What is Google Business Profile?
Google Business Profile is a free tool that helps organisations manage their presence in Google Search and Maps.
It allows you to display:
- Contact details and opening hours
- Service information
- Updates and announcements
For location based trials, this can support local visibility and patient trust.