LinkedIn is the world’s largest professional network online. Whilst in essence it is a social medium, unlike Facebook and Twitter its purpose is purely to connect with fellow professionals and exchange business news, advice and developments.
The potential of LinkedIn is varied and dependent on your business. Whilst lead generation may not be the primary focus of LinkedIn, it is possible. By building relationships with other professionals you will remain on the radar of other industry professional who maybe looking to invest in your service. The other benefit of building relationships on LinkedIn is you in turn raise the implied authority you have in your industry. The importance of trust is immeasurable in business.
As a social media firm we are already incredibly active on LinkedIn, this first hand experience means we can help you to extrapolate the same benefits from LinkedIn that we do.