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Social Media PPC Advertising​

Maximise Your Profits, brand awareness and ROI by Reaching Your Ideal Audience with Precision and Impact.

Dr William Storrar
Dr William Storrar
Trial Coordinator, Portsmouth Hospitals NHS Trust
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Most clinical research trials have ambitious targets and strict timelines for recruitment and many struggle to reach their targets on time and within their pre-agreed budgets. With the help of Tillison Consulting, the recruitment target for the LASER Trial has been achieved and we now look forward to analysing the results of this important trial for patients with asthma. I believe that Social PPC has contributed considerably to reaching the recruitment target and would recommend Tillison to other businesses and public sector organisations.
Emma Fraser
Emma Fraser
Student Recruitment Manager, University of Portsmouth
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Other institutions are known for having an MMath course but this is a new development for us. So far, we’ve had 41 applications for the MMath, which is really pretty good for a new course. Thanks to everybody at Tillison Consulting for their help and advice during this campaign.
John Elston
John Elston
Web Franchise Manager, Smiffys Australia
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"The work on our campaigns has significantly improved the ROI, quickly having a positive impact on the cost per sale by improving the percentage of visitors who actually bought something during the visit to our site.The way Tillison Consulting works suits us perfectly – we have been happy to recommend them to our business contacts and will continue to do so."
GA-DE Cosmetics
GA-DE Cosmetics
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The results speak for themselves. Working with the team at Tillison Consulting has given GA-DE Cosmetics a great foundation to enter into this highly competitive market.

Gain Highly targeted Traffic With Our Social Media PPC Advertising Services

Tailored to your brand’s distinctive requirements, our paid social strategies are meticulously crafted. We invest time in understanding your market and audience, ensuring that your message resonates effectively on the most suitable platforms. This ensures that our paid social media services get you the best possible return on your ad spend.

We provide a comprehensive array of Social Media PPC services covering platforms such as Facebook, Instagram, LinkedIn, and YouTube. Our PPC services are designed to cater to the unique needs of any business, ensuring that we can tailor a campaign to enhance your online presence and drive results.

Social PPC Engagement Rate results

Social Media PPC Services​

Facebook PPC

We deliver successful services in planning, building and optimising Facebook PPC campaigns to help businesses of all shapes and sizes to engage and grow their audiences.

Instagram Ads

Our Instagram PPC Advertising campaigns are designed to increase your brand and product awareness whilst driving high-intent traffic to your site.

LinkedIn Ads

The LinkedIn Ads platform offers a unique targeting criteria not available on any other social PPC platform. A campaign will increase your brand reach and drive high-quality traffic.

YouTube Ads

Get your business in front of the most relevant audience to increase your brand awareness and sales.

Popular Education Marketing Videos

Social Media PPC Advertising FAQs

PPC stands for Pay-Per-Click, a digital advertising model where advertisers pay a fee each time their ad is clicked. In social media marketing, PPC refers to running paid ads on social media platforms and paying for clicks on those ads.

Absolutely. Facebook has harnessed the power of Pay-Per-Click (PPC) advertising, creating a dynamic platform for businesses to connect with their target audience. In the expansive realm of Facebook advertising, PPC is the engine that drives engagement and conversions.

Within Facebook’s advertising system, advertisers bid for ad placements based on selected keywords, demographics, and other targeting parameters. The brilliance of Facebook’s PPC model lies in its efficiency – advertisers pay only when users actively click on their ads.

This strategic approach ensures that your advertising budget is maximized, focusing on genuine interactions rather than just impressions. Every click represents a potential customer genuinely interested in your product or service. Whether it’s a compelling image, an engaging video, or a persuasive carousel ad, each element is designed to captivate the audience and drive them to take action.

Social Media Ads: Social media ads encompass a broad category of promotional content that businesses use on platforms like Facebook, Instagram, Twitter, and others. These ads can take various forms, including images, videos, carousels, and sponsored posts. Social media ads are not limited to a specific payment model; they can operate on different pricing structures such as cost-per-click (CPC), cost-per-impression (CPM), or cost-per-engagement (CPE). Essentially, social media ads refer to any form of paid promotion within the social media space.

PPC (Pay-Per-Click): PPC, on the other hand, is a specific payment model used in online advertising, including within social media platforms. In a PPC campaign, advertisers pay a fee each time a user clicks on their ad. It’s a performance-based model where the advertiser is charged only when there is an actual interaction with the ad, typically resulting in a visit to the advertiser’s website or landing page.

In essence, while social media ads are a broader category encompassing various paid promotional strategies on social platforms, PPC is a specific pricing model within that category. Social media ads may use different payment models, but PPC is one of the common ones, focusing specifically on paying for the clicks received on an advertisement. Businesses often combine both social media ads and PPC to create comprehensive and effective digital marketing campaigns.

Yes, Instagram has seamlessly integrated Pay-Per-Click (PPC) into its advertising landscape, offering businesses a powerful avenue to showcase their products and services in a visually captivating manner. In the realm of Instagram advertising, PPC serves as the catalyst for targeted engagement and strategic brand promotion.

Within Instagram’s advertising system, advertisers leverage the potency of PPC to ensure that their content reaches the right audience. Advertisers bid for ad placements based on various factors such as demographics, interests, and user behaviour. The brilliance of Instagram’s PPC model lies in its efficiency – advertisers are charged only when users actively click on their ads.

PPC, or Pay-Per-Click, is a broad term covering various online advertising models, including search engine ads and those on different websites. On the other hand, Paid Social refers specifically to paid advertising on social media platforms like Facebook and Instagram.

PPC ads can appear in search results or on websites, targeting users based on search intent, while Paid Social ads, seamlessly integrated into users’ social media feeds, focus on demographic and interest-based targeting.

Essentially, PPC spans diverse online channels, whereas Paid Social is tailored to engaging users within their social media environments, making them distinct yet complementary components of a digital marketing strategy.

 

 

 

Yes, YouTube utilises the PPC (Pay-Per-Click) advertising model. Advertisers on YouTube pay for each click their video ads receive. This means that they are charged only when viewers actively engage with their ads by clicking on them. YouTube’s PPC system enables advertisers to reach a vast audience through targeted video content, making it a valuable platform for businesses looking to promote their products or services with a cost-effective approach tied to user engagement.

Accelerate Your Online Sales

John Elston
John Elston
Web Franchise Manager, Smiffys Australia
Read More
"The work on our campaigns has significantly improved the ROI, quickly having a positive impact on the cost per sale by improving the percentage of visitors who actually bought something during the visit to our site.The way Tillison Consulting works suits us perfectly – we have been happy to recommend them to our business contacts and will continue to do so."

An eCommerce Specialist will contact you for a free consultation, detailed analysis and recommendations.