Client Services
Optimising each part of the sales cycle will increase your profits, but improving all three is where we turn our clients’ profits from good to great:
Pre-Sales
Getting the right traffic, first focusing on quality rather than quantity. First establishing what works on a small scale and only then scaling it up. This could be from a Google PPC campaign, SEO, telemarketing or old school advertising, but the right traffic is job #1.
We love Seth Godin’s dating analogy of the sales process. This stage is the, ‘can I buy you a drink?’ and dating stage. You’re getting to know each other and building trust, but you’re not quite ready for marriage just yet.
Services: PPC Management, AdWords Coaching and Email Marketing
Sales
So you’ve got traffic, but no sales.
Walk a mile in your customer’s shoes - your site needs to be easy to navigate and use, the communication needs to be clear and compelling and you need to build trust in you and your product or service. Your customer should be clear about what to do next - your proposal.
In Seth’s terms, this is marriage. The consummation of the relationship. But if you propose too early, before your visitor is ready, your relationship will probably end.
Services: Visitor Optimisation, Content Management, Web Site Project Consulting and Management.
Post Sales
Getting the most value from each client is one of the most overlooked parts of business. Not just the sale, but increasing the value of that sale incrementally, or increasing the opportunity for repeat business, or increasing your Return on Customer.
This is ‘the rest of your life’ stage and true to the analogy, there must be continued benefit to both parties, a reason to continue that relationship, good communication and relationship nurturing.
Services: Email Marketing
