Our experienced Google Ads team creates clinical trials campaigns which increase brand visibility, deliver more leads and scale enquiries.
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Google Ads is a fantastic platform to dramatically increase brand awareness and promote your trials. In fact, online ads increase brand awareness by 80%. 90% of individuals say ads influence their online actions. Our certified Google Ads Management specialists know how to maximise the potential of your campaigns.
Get found. Get more traffic. Get more registrations.
"Emily has been great. More enquiries are coming through which is great!"
Christina Bartkowiak – Director, Health HQ
Clinical Trials Google Ads campaigns comprise four key pillars, each critical to successfully delivering more website visitors and more registrations.
Only with accurate Google Ads tracking and attribution can a campaign be fully optimised to generate the greatest possible return.
To achieve the greatest campaign ROI, targeting high intent keywords in Google Search Results and relevant audiences in Google Display and Video campaigns is essential.
What your ads say and how they look is as critical as the audience you're targeting. Our creative and copywriting teams create awesome Google Ads that get results.
Real ROI with Google Ads comes from optimising page copy, images and sales proposition - often greater than 2x conversion rate
What to expect from our Google Ads experts
We know that every trial has its own objectives and goals. By understanding your brand, audience and requirements, we establish an Ads strategy to acquire more registrations.
Our Google Ads specialists continually identify the high-intent search terms to drive your audience to your site.
Crucial to successful Google Ads performance, your campaign will get the best possible return through targeting the right audience with the right ad at the right time.
Our work doesn’t end when we’ve set up your campaign. By implementing Google Ads conversion tracking to track calls and lead forms, we measure and scale campaign performance.
We will write keyword-rich copy that is engaging and informative. Creative ads will represent your institution and are appropriately tailored to your target audience, giving your campaign the greatest chance of success.
Our Google Ads Team is an extension of your team – our greatest successes are achieved through collaborative relationships with our clients. This ensures you have as much information about the campaigns as you need.
No matter how large or small your trial is, our Clinical Trials Digital Marketing Team treats every business with the same respect. We’ll manage your Google Ads account so you can reap the benefits.
As one of the UK’s best Google Ads Management agencies, we will:
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Yes, our team will provide you with regular reports of the progress of your Google Ads campaigns and you’ll have access to our project management system as well as direct access to your own Google Ads account, of course.
Yes, our PPC management team also has experts who manage Microsoft Ads and social media campaigns, so if you want to expand your advertising campaigns beyond Google Ads, speak to our experts today. If you’re not sure which type of paid advertising is best for you, we can provide you with advice as to what will work best for your business and goals.
Without optimising your campaigns, your ads will not be relevant to your audience and will not be visible in the search results. This optimisation continues as more performance data is available, so we’re constantly checking and optimising performance.
There are a few primary types of Google Ads campaigns:
Google Ads can be complicated and consequently, it’s really easy to get it wrong and waste your budget.
With a compelling sales proposition and optimised landing pages, yes, Google Ads absolutely works for clinical trials – we’ve scaled many clients using Google Ads.
Yes, Google Ads does issue refunds. You’ll see regular credits in your account for invalid clicks (those which are the result of accidental clicks or of what Google considers click fraud) and sometimes for overspend if Google has spent more than the budget you set.
There’s no simple answer to how long Google Ads takes to work.
Creating a Google Ads account, configuring conversion tracking, creating campaigns and adding targeting and ad copy can be completed in a matter of hours or days.
However, optimising and scaling Google Ads campaign performance is more dependent on the amount of performance data available – in short, the faster you burn budget, the more quickly performance typically improves.
We expect to see steady improvements in campaign performance over an initial three-month period, with optimisation continuing indefinitely.
There is no direct link between organic rankings and having a paid Google Ads account.
However, there are several benefits to consider:
The rank (position) your Google Ads achieve for each keyword is dependent on an auction every time a user searches Google.
Ad rank is a factor of financial bid x quality score – therefore a higher quality score should increase ad rank and/or decrease the average cost you pay for each click.
There are multiple factors which make up the Google Ads Quality Score, such as;
Within each Google Ads campaign, you can set a daily budget which is then averaged over a monthly period. The actual spend can fluctuate from day to day, but Google should never spend more than that monthly budget.
How much you will need to pay for each click will depend on the auction which runs every time a user searches Google. Whilst you can set a maximum cost per click (depending on your Bid Strategy), the actual cost required for each click will depend on the level of competition for each search term or keyword, in that user’s location.
Our team can complete research for you and confirm the potential budget you could spend for each campaign and the realistic return you should be aiming for.
Typically, a trial might spend between £300 and £600 per month on clicks, depending on the size and the area it serves.