Why our Social Media Team should be your Social Media Team
Depending on the business, the budget and the individual needs, clients work with our Specialists in different ways on Social Media strategy and the execution of that strategy.
Components of a successful Social Strategy
- A clear understanding of your business, your brand and your audience
- The most relevant social platforms to reach that audience
- Clear, achievable, measurable objectives
- A clear definition of the target audience
- A plan for content creation and curation
- An audience engagement plan
- Daily activity to execute the strategy
- Regular reviews of performance and progress towards objectives
Smaller businesses may prefer consultancy to help them define a Social Media strategy for their business, supported by training and coaching to help them execute the strategy themselves, whereas larger brands may engage us to also execute that strategy too – we find that the best results come from projects where there is strong collaboration between the client and our team.
- Social media activity accounts for 25% of the time spent online.
- Companies who have embraced Social Media surpass their competitors in revenue and profits.
- Tweets, Facebook and Google+ Posts and LinkedIn profiles can all be part of your fundamental strategy to increase Google Search Ranking.
Social media is a diverse and immediate way of learning about, engaging with and understanding both your customers and your market. Not all forms of social media suit all types of businesses and many make the mistake of trying to cover them all. Concentrate on the social platforms that are most relevant to your audience and you will see a huge leap in the perception of your brand, your relationship with your customers and its influence on your brand and sales.
Your customers are on one or more forms of Social Media. You should be too.
- 70% of social network users shop online
- 61% of Internet users research products online before they buy
- 53% of adult social networkers follow a brand
Our Social Media Specialists create bespoke social media campaigns in order to maximise your ROI and improve the image of your brand online.
Your Social Media Team should be our Social Media Team. Get in touch for a free consultation.
Thanks to the work of Tillison Consulting, our online presence reflects the same sense of community we have here at the Shalimar. We have a great working relationship and I would highly recommend their services.