Pinterest maybe the fastest growing social network in the US but the UK is a little slower on the uptake. It is however providing us with some very interesting statistics on just how the residents of the UK are engaging with this pin board style, photo sharing website.
Unlike the US where the gender split is 80/20 in favour of women, in the UK men actually pip women to the post with 56% of users being males. This statistic is infinitely useful in the types of companies we would suggest engage socially with their followers through Pinterest. We also know that the favoured interests of UK Pinterest users scan a wide variety of industries including, Venture Capital, SEO & Marketing and Content Management as well as the more visual mediums of Craft and Design.
While Pinterest functions in a different way to other forms of social media, it is an excellent vehicle for brand awareness, product engagement and organic placement.
If you work in a visual industry, we can show you how to get the most out of Pinterest.