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Fashion AdWords

Boost sales, revenue and enquiries for your fashion brand

If properly implemented, a well-targeted Fashion AdWords campaign can significantly increase sales through your eCommerce store.

Like most tools, Google AdWords can be very effective in driving high intent, committed traffic to your website. As a Premier Google Partner, we have seen too many occasions where Pay Per Click campaigns, especially Google AdWords and Shopping has been poorly implemented or has surpassed the level of understanding of a brand owner or marketer.

Since 2007, we have developed bespoke AdWords techniques and strategies to help grow a multitude of fashion brands and eCommerce stores. When you are paying for every click, you need to make sure that every one counts, and our Certified Google AdWords Specialists know how to maximise the potential of your campaigns and produce amazing sales.

Our wealth of expertise and experience in co-ordinating Paid Search Campaigns means that we manage over £3m spent on Google AdWords, as well as other paid search networks such as Bing Ads.


Our Fashion AdWords Success

everything5pounds (E5P) is an eCommerce store selling a variety of clothes and accessories, with all items priced at just £5. By developing an integrated digital marketing campaign which included our eCommerce AdWords service, our PPC Specialists propelled the company to a dramatic upturn in business. Results for E5P improved dramatically within just a few weeks, and in the space of four months sales had improved by 300%. Organic traffic also increased fourfold to nearly 20,000 visitors per day, and with a 24% decrease in cost per conversion, the rate of sales continued on a steep upward curve.

We would love to be part of your success

Fashion AdWords Fundamentals

Brand Objectives

Understanding your brand, audience and objectives is essential in order to get the right outcome for you. We understand that each fashion brand is different, and with this in mind we will always develop an eCommerce AdWords strategy to suit your needs.

Keyword Research

Our team of PPC Specialists will conduct both initial and ongoing keyword research in order to identify the high-intent search terms for your Fashion AdWords campaign which are most likely to generate traffic and bring you in a great return on investment.

Campaign Structure

Laying a strong foundation for your AdWords campaign is important to get the best return possible. Improving your campaign structure will help us to optimise Ad Groups, segment Shopping campaigns and ensure that associate keywords are tightly aligned.

Conversion Tracking

Tracking which website clicks are leading to conversions is the cornerstone for any well-implemented AdWords campaign. By putting conversion tracking in place with Google Analytics, we can lower your overall campaign costs and optimise your conversion rate.

Compelling Ad Copy

Having ad copy that is engaging and informative will help you to enhance the performance of your Fashion AdWords campaign by up to 10%. We will write ad copy that is creative, reflective of your brand and appropriately tailored to your target audience.

Great Communication

Knowing the direction your brand is going in and getting feedback from you on the impact of campaign changes are essential in a successful long-term relationship. We will use the appropriate channels to stay in touch with you throughout your campaign.

300% Increase in Sales in Four Months

We’re so proud of the huge success we achieved by working with the team at everything5pounds. this project and to work with the team at everything5pounds. That success has been achieved through a balanced strategy, with investment of time, effort and budget across different digital platforms which complimented one another, each contributing huge increases in website traffic and sales.

Mark Tillison – Managing Director, Tillison Consulting

Our Fashion Adwords Promise

As a successful Google Adwords Management Agency, we treat every fashion brand with the same respect, no matter how large or small you are.

We promise to deliver the best results possible and maximise your return on investment, with a personal service that will exceed your expectations. We will also be open and transparent, giving you full access to your eCommerce AdWords campaigns which we work on.

Related Services

Our experienced Specialists can help you to significantly improve your return on investment through Google Ads Management.

Gain traffic and increase sales for your eCommerce store through a Pay Per Click campaign, optimised by our team of Google Shopping Experts.

By adding a Bing Ads campaign to your strategy, you can drive high intent traffic to your website and boost sales and enquiries by up to 15%.

Our Pay Per Click Specialists can help you accelerate brand awareness and generate sales and leads through effective social campaigns.

Some of our Clients