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Music Industry Digital Marketing

100% Focused on ROI from Digital


“The work Mark and his team did for us has helped us to refocus our efforts on the business in areas where we can get the biggest return on investment”

Overall, the coaching has enabled Chris to turn some of the business weaknesses into strengths, to have a more focused website and to stay ahead of his competitors.

Funded Business Coaching via Growth Accelerator

Chris initially approached Tillison Consulting to help him to generate more website traffic, to engage with a completely new audience and ultimately to help him to improve the revenue and profitability of the business.

“I wanted help and support from someone that had experience of growing a successful business and with that in mind Mark Tillison was the ideal coach for us” Chris Grayston.

To develop the most effective solution for Chris, Mark, worked with him to understand where the business was currently, where he would like it to be and to get a feel for what barriers are currently stopping him achieve his business goals. This scoping exercise proved to be the foundation for all future work.

Digital Marketing Project

The next step was to complete a comprehensive audit of the current websites and Social Media platforms to understand the demographics of the current customers. In combination with this the Tillison Specialists also ran a competitor analysis which provided Open Mic with a valuable insight into how their sales and processes differed from their competition and to understand the good and bad points that are currently practised by them. This work provided Tillison with a detailed plan on what areas of the business were priorities to increase turnover.

Working with the client, Mark created a bespoke coaching programme that would help Chris develop the areas of his business that needed attention. These were, focusing more on the User Experience on the website, the call to action and developing a Social Media strategy that would attract and increase his audience.

Overall, the coaching has enabled Chris to turn some of the business weaknesses into strengths, to have a more focused website and to stay ahead of his competitors.

“The great benefit of the GrowthAccelerator program was that it focused our business needs and developed skills we needed to hit our future growth ambitions.” Chris Grayston

The work Mark and his team did for us has helped us to refocus our efforts on the business in areas where we can get the biggest return on investment.

Chris Grayston Future Music, Southampton, Hampshire

Future Music

Future Music brand Open Mic is the biggest search for unsigned acts in the UK and runs an exciting national music competition for singers and singer-songwriters in the UK. The business, owned by Chris Grayston, was founded in 2008 and is responsible for some of the most talented singers and songwriters around.

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