UK Hot Tubs Grows Organically
85% Increase in Organic Traffic
Specialists in servicing hot tubs and suppliers of accessories and spares, UK Hot Tubs worked with another agency before approaching Tillison Consulting to increase the sales it generated online.
With a growing team of engineers and a gaining more clients through its commitment to delivering great customer service, UK Hot Tubs wanted to gain many more enquiries through its website through organic search traffic and to improve the enquiries and sales generated through its Google AdWords campaign.
Organic Traffic Strategy
UK Hot Tubs' website had been live for quite some time, but improvements were required to optimise pages and structure to benefit search engine rankings.
With the specialist help of Vicki Hemmings and her team, a Content strategy was established to increase brand trust and credibility of the business, also supporting the strategy to increase traffic and sales through the web site.
The Google AdWords account was reviewed and some fundamental changes recommended to reduce the budget wasted on traffic which did not produce enquiries or sales and to focus budget on those areas which did generate ROI for the firm.
A consistent effort by our Content Specialists and SEO Specialists has produced a significant increase in search engine rankings in a competitive market.
As a result, organic search traffic has nearly doubled (85% increase), with 32% of all sales and enquiries featuring organic clicks.
more organic traffic
of sales feature organic traffic
The Google AdWords and SEO campaigns work very well for us - they drive business through the website. The volume of traffic is important, but we've been more impressed with the quality of the leads we receive, which has vastly improved since we've been working with the team at Tillison Consulting.
We'd worked with other agencies before who weren't nearly as pro-active as the team. We're busy running our business, so we've been really pleased with the frequency and quality of Tillison communication. It gives us the information and confidence we need to get on, knowing that they're looking after growing our business online.