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Google Analytics Training for Beginners

Get to grips with understanding your website traffic

If you’re new to the world of web analytics, our Google Analytics Training for Beginners course is the perfect introduction to understanding how people behave on your website.

Trying to find your way around Google Analytics and which of its features will help you get the best benefits for your business can be overwhelming and complex, especially if you’ve not used a web analytics tool before.

On our Google Analytics Training for Beginners course, you will get the opportunity to work with one of our qualified Google Analytics Specialists to learn how to segment and work with your data. With tuition tailored to your requirements, we will cut the jargon and only teach you what is relevant to your business.

Learn from a qualified Google Analytics Expert

Our experienced Specialists work with Google Analytics in real life, not in a classroom. We know from experience that you have different goals, that there are different websites with varying configurations, and that the analysis and reporting you need is often unique to your business.

By the end of your course, you will be able to create basic and custom Google Analytics reports, and should you feel comfortable with Analytics and ready to further your understanding, we sometimes even introduce modules from our Analytics Advanced Course.

Google Analytics Training delivery

Our training packages can be delivered in a variety of ways, and our Specialists are flexible in accommodating your requirements. The most popular option is our one-day Google Analytics Training course, delivered either at your site or at our offices near Portsmouth, Hampshire. If that’s not doable for you, we can also teach you at your own pace through a series of bite-sized, one-to-one, online coaching sessions.

We would love to be part of your success

Analytics Training Fundamentals

Analytics Overview

Some elements of Google Analytics may appear complicated, especially if you are a newcomer to web analytics. We will start by giving you an overview of what Google Analytics is, how it works and the multitude of opportunities it can offer both you and your business.

Settings and Configuration

Once we’ve given you an overview of how Analytics works, we will take you through the settings, checking that the most current Analytics tracking code is installed. We will make sure that you understand the settings and which options are best for your setup.

Understanding your Audience

Looking at behaviour flows throughout your website is invaluable when it comes to understanding your audience. We will take you through the methods of analysing data effectively so you can get to know your audience and how they interact.


Acquisition data details where your traffic is coming from, and we will help you to interpret this data properly. As a result, you will be able to compare natural and paid search results, and add campaign tracking parameters to your URLs to measure your digital marketing campaigns.

Goal Tracking

We will help you to utilise goals in Google Analytics to measure how often users complete an action, as well as configuring a funnel to help you identify where users are dropping out before converting. This can help you to improve your website and retain more users.

Advanced Settings

By the end of your course, you will be able to create dynamic Google Analytics reports, and use them to analyse and understand the behaviour of your website visitors. From there you’ll also be able to understand where and how to optimise your site and increase your ROI.

For someone that has never seen Google Analytics before I found it extremely useful and a great insight into that scary world.

Emma Mackley – Marketing Manager, Bespoke HR

We found the training really helpful and have come away with lots of things to implement. Delivery of the training was good too, and it has certainly given us additional tools to use for web marketing.

Stacey Tucker – Assistant Marketing & Communications Manager, Go South Coast

Our Analytics Training Promise

Students of our Google Analytics Training for Beginners course love that we tailor the course content to suit their website, their skills and their data. We will work closely with you to understand your business and to train you in the most effective way for your situation, eliminating any confusing jargon and unnecessary academic explanations.

If you already have a basic understanding of how to use Google Analytics, then you may want to consider our Advanced Google Analytics Training course, or maybe even our Google Analytics Training for eCommerce course, tailored especially for eCommerce store owners.

Related Services

Our experienced Specialists can help you to significantly improve your return on investment through Google Ads Management.

Gain traffic and increase sales for your eCommerce store through a Pay Per Click campaign, optimised by our team of Google Shopping Experts.

Our SEO team can provide services to help boost search engine rankings and send more relevant organic search traffic to your website.

Learn how to implement a successful Google Ads strategy through bespoke, one-to-one training with an experienced Specialist.

Some of our Clients