Estate Agents SEO Pays Off
180% More Organic Website Traffic
Belvoir Lettings Southampton MD Brian Linehan approached Tillison Consulting to help him produce a Digital Marketing strategy.
Brian knew that traditional marketing techniques were not getting him the results that he needed for his business. He also needed to find a trusted partner to work with that understood his business goals and to help him to grow his business.
After first speaking to the Business Development Manager at Tillison Consulting, Brian met with the SEO Specialists to plan a strategy which suited his budget.
SEO Management for an Estate Agent
The overall strategy was to develop the visibility of their website through SEO. In consultation with Brian, the SEO Specialists planned to target a small number of keywords that already featured in Google rankings and which also produced relevant local search traffic.
These search terms chosen were location-specific, critical for an Estate Agents SEO project. The SEO Specialists knew that by improving rankings on these terms would generate additional traffic to the website and ultimately more enquiries and sales for Brian's letting agency.
SEO Management Results
Tillison began working on the account in March 2014, with primary keywords ranking on pages 4 -6 of Google. By January 2015, those keywords were on the first page of Google and generating the company plenty of traffic and enquiries.
In addition to the extra traffic created, the Tillison team configured Google Analytics so that the number of visits could be tracked more effectively in the future, giving Belvoir more meaningful data and measurement such as where customers come from when they visit the site, what medium they used and what pages are the best at converting visitors into enquiries.
Brian states, “The phone is ringing a hell of a lot more now” and that “Customers are coming to us with a precise requirement as they understand what we do. We have significantly reduced the amount of irrelevant calls.”
From the outset, the Tillison Team gave me confidence that we could do business with them, through their expert knowledge and understanding of SEO and Digital Marketing.