Video: How to add users to Google Webmaster Tools

Video: How to add users to Google Webmaster Tools

Google Marketing Tools and Strategies SEO Tips and Tricks Webmaster Tools

As far as no-charge services go, Google Webmaster Tools – or Google Search Console, as it’s officially been called since being rebranded in 2015 – is an essential resource to help webmasters track the performance and optimise the visibility of their websites. Granting a new user access to your Webmaster Tools account – for example, […]

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Google Shopping Feed Optimisation

Google Shopping Feed Optimisation

eCommerce Marketing Articles Google AdWords Strategies

Google shopping feed optimisation is crucial in any Google shopping campaign, as it strongly influences the performance of your Google shopping campaigns. Optimising your data for Google shopping ads involves improving Product Titles, Product Descriptions and deep keyword research. In this post on optimising for Google shopping ads, Mark Tillison answers frequently asked questions about […]

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Big Google Ad Grants Changes 2018 – What You Need To Know

Big Google Ad Grants Changes 2018 – What You Need To Know

Google AdWords Strategies

As of 1st January 2018, Google made major adjustments to their Google Ad Grants policies. These huge changes come with the intent of raising the standards of quality for their free advertising grants. It will affect Google’s AdWords programme for nonprofits, which serves over 35,000 organisations, that have used Google AdWords’ $10,000, no-strings-attached monthly budget. […]

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Audience Targeting AdWords On Ad Networks: Utilising Existing Email Lists

Audience Targeting AdWords On Ad Networks: Utilising Existing Email Lists

Audience Retargeting

Firstly, let’s explain ‘Audience Targeting’ Adwords. You may already be familiar with remarketing AdWords, which allows you to target visitors to your site with ads across Google’s Display Network to reinforce and build trust in your brand and ultimately, to drive returning visitors to your site. This is just one example of an audience you might […]

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What The Major Facebook News Feed Changes Mean For Businesses

What The Major Facebook News Feed Changes Mean For Businesses

Marketing News

Mark Zuckerberg sensationally announced changes to Facebook’s news feed and the algorithm at the beginning of 2018. These changes have already been implemented and will continue over the coming weeks and months.  But the big question is – how will the Facebook news feed changes affect businesses and brands?  What are the major Facebook News […]

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