Improving AdWords Quality Score with Mobile Site Speed Optimisation

Improving AdWords Quality Score with Mobile Site Speed Optimisation

Click Through Rate Tips Google AdWords Strategies Mobile

Having a high Google AdWords Quality Score holds great importance to eCommerce businesses, or to anyone trying to rank ads in general. Earlier this year, Google announced that, starting in July, mobile site speed will become a major factor in determining your AdWords Quality Score. This shouldn’t necessarily come as a huge shock to eCommerce […]

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How to Exclude Multiple Internal IP Addresses from Google Analytics

How to Exclude Multiple Internal IP Addresses from Google Analytics

How to Use Google Analytics

Google Analytics is a vital tool in understanding how people behave on your website, especially if you’re new to web analytics. Its comprehensive view of your traffic, how your audience has been acquired, where they go on your site and how long they spend on there makes it an easy-to-use and relatively jargon-free service. If you’re […]

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Voice Search SEO and How It Affects Your Strategy

Voice Search SEO and How It Affects Your Strategy

Content Marketing Tips eCommerce Marketing Articles SEO Tips and Tricks

Whether you think of it as a huge leap forward in home technology or an Orwellian invasion of your abode, the boom in voice technology is poised not only to dramatically change the consumer experience online, but to present the new challenge of voice search SEO. Global sales of smart speakers and voice assistants rocketed […]

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Video: How to Add Users to Google Webmaster Tools

Video: How to Add Users to Google Webmaster Tools

Google Marketing Tools and Strategies SEO Tips and Tricks Webmaster Tools

As far as no-charge services go, Google Webmaster Tools – or Google Search Console, as it’s officially been called since being rebranded in 2015 – is an essential resource to help webmasters track the performance and optimise the visibility of their websites. Granting a new user access to your Webmaster Tools account – for example, […]

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Google Shopping Feed Optimisation

Google Shopping Feed Optimisation

eCommerce Marketing Articles Google AdWords Strategies

Google shopping feed optimisation is crucial in any Google shopping campaign, as it strongly influences the performance of your Google shopping campaigns. Optimising your data for Google shopping ads involves improving Product Titles, Product Descriptions and deep keyword research. In this post on optimising for Google shopping ads, Mark Tillison answers frequently asked questions about […]

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Big Google Ad Grants Changes 2018 – What You Need To Know

Big Google Ad Grants Changes 2018 – What You Need To Know

Google AdWords Strategies

As of 1st January 2018, Google made major adjustments to their Google Ad Grants policies. These huge changes come with the intent of raising the standards of quality for their free advertising grants. It will affect Google’s AdWords programme for nonprofits, which serves over 35,000 organisations, that have used Google AdWords’ $10,000, no-strings-attached monthly budget. […]

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